Hypnia has been offering these mattresses on the European market since 2008, thus becoming the forerunner of the bed-in-box format in Europe, a few years before its competitors. Today it continues to establish itself as one of the French leaders in the market, with a sales volume of more than 25 million euros obtained in 2020.
Bed-in-box is an innovative concept, in which each mattress is delivered compressed and rolled in a box with optimal dimensions for handling, which provides the brand with opportunities for international growth. Proof of this is that the brand develops its activity not only in France, but also in Spain, Italy, the Netherlands and the United Kingdom.
Hypnia sells a complete range of high-quality mattresses, as well as a wide range of rest products: bed bases, beds, pillows, duvets and bedding. Within its offer, two products have already been awarded with the Product of the Year award (France). The brand is committed to the use of premium materials to become a benchmark in the sector. To facilitate the online purchase process, its customers have a 120-night trial without obligation and a free delivery service in mainland Spain and the Balearic Islands. The quality of its products and the satisfaction of its customers is evident thanks to one of the lowest return rates on the market (3%).
The brand already has 20 employees and complies with this development without losing sight of its values. has recently
decided to accelerate its growth and, to do so, wants to implement a more aggressive brand awareness strategy. This evolution goes hand in hand with a desire to shift its activity towards a more responsible model, through strong and transparent commitments.
To do this, the company is carrying out a practical and ecological packaging of the products, as well as a reconditioning solution for its mattresses. Hypnia intends to move towards a more sustainable production and aspires to obtain the BCorp label; all this without neglecting its social commitment, through the donation of mattresses returned in optimal conditions to charitable organizations.
The bed-in-box concept, imported non-stop from the United States, was what attracted the founders of Hypnia. Convinced of the potential of an offer of this caliber in the European market, the brand has quickly established itself as one of the leaders in the online sale of compressed mattresses.
And to achieve this, the focus has been placed on consumers and their habits, highly oriented towards the purchase of mattresses in a physical store. And how do you manage to guide them towards the online shopping model? “With an exclusive online product proposal and a series of advantages available to its customers: active customer service, free shipping and a 120-night trial period on their mattresses. All of this, tells us Samuel, general manager of Hypnia, differentiating his offer from that of conventional distributors.
The main objective of the brand is to offer a better rest for everyone. That is why, on the one hand, they have a high-end mattress available at an affordable price. A promise that is also evident in the Essential Mattress, available from €159, the best quality/price ratio on the market. Beyond price, this objective translates into the development of healthy products with Oeko-tex® and Product of the Year (France) certifications. The latter, granted for both the Bamboo Topper and the Superior Wellness Mattress.
“All this is possible thanks to a reduced and coherent range of products, which adapts to all types of people”, Samuel explains. This is the way in which the brand manages to differentiate itself from its competitors. At Hypnia, each person finds their mattress. Far removed from offering a single mattress, the company is committed to hybrid mattresses with viscoelastic foam, adapted to the needs of people. A high-end offer adjusted to the demands of the Spanish consumer.
