Surprise over 'Star Wars' blue milk advertisement in supermarkets

The galaxy far, far away moves to Earth with the launch of blue milk inspired by the famous Star Wars film saga.

Oliver Thansan
Oliver Thansan
03 April 2024 Wednesday 17:19
5 Reads
Surprise over 'Star Wars' blue milk advertisement in supermarkets

The galaxy far, far away moves to Earth with the launch of blue milk inspired by the famous Star Wars film saga. Starting April 17, fans of the saga will be able to find Star Wars TruMoo Blue Milk, a delicious blue-tinged vanilla milk that evokes one of the franchise's most memorable scenes in the United States.

Lucasfilm has unveiled this exciting partnership with renowned dairy brand TruMoo as part of its "Imperial March" campaign. This innovative line of products, produced by Dairy Farmers of America, aims to bring the charm of Star Wars directly to fans' homes, providing them with a unique and exquisite culinary experience.

Blue milk, first seen in the 1977 film Star Wars: Episode IV - A New Hope, when Luke Skywalker talks to his uncle Owen about Obi Wan Kenobi and the possibility of going to the academy, has been an item of curiosity and fascination among fans of the saga for decades. Now, thanks to TruMoo, this legendary drink will be available to everyone, becoming a cult item within the Star Wars community.

Unlike the original version, which Mark Hamill said had an unpleasant taste, TruMoo's blue milk offers a delicious vanilla flavor and a smooth, refreshing texture. Additionally, this new iteration is a 1% low-fat milk, ideal to enjoy at any time of the day.

Although fans could already experience similar versions of blue milk at the Disneyland and Walt Disney World theme parks, this is the first time it has been marketed as an actual dairy product, with food coloring to achieve its distinctive blue hue.

When the news was announced on social networks, Internet users did not wait to express their opinion. "This better be available in any grocery store, unlike the vanilla mint ones which are more of a myth since I can never find it in any store in my area!" noted one.

"The greatest need in my life," confessed a fan in the same vein as many other users. "It looks like the one in the movie! Thank you very much," concluded another, highlighting the good reception he expects the product to have.