Immersed in the Christmas campaign and excited about the culmination of several projects, master chocolatier Lluc Crusellas faces the final stretch of a 2023 that he describes as profitable and intense. These days he is coming to Barcelona with a temporary presence in the form of a pop-up at the Yurban Trafalgar hotel (Trafalgar, 30) where until December 21 he has a space to sell his new line of nougat, panettone and chocolate bars. They are products that he has also just begun to distribute throughout Europe through online sales and that, starting next Wednesday, will be displayed in the brand new store that he is about to open in Vic.
“I imagined the space as a jewelry store that sold chocolate,” he explains. The store occupies a part of the 700 square meter workshop, very close to where the PaVic workshop where he worked was located and with whose property he has partnered to create the Eukarya Chocolat brand. It is an ambitious project with which, at 27 years old, the winner of last year's prestigious World Chocolate Master fulfills a dream.
In the new workshop, in which an investment of more than one million euros has been made, they will make the products that they will sell in the new store, where there will be more than 45 references. Crusellas is sure that the temporary presence in Barcelona with a pop up is only the first step towards having a continued presence in the Catalan capital. Its line of nougat is also found in Ametller Origen stores and its chocolate and matcha nougat in Tea Shop establishments.