Everything is recycled: from the zip to the fabrics, to the linings, plastics, tapes. And then skins and furs, metal-free or chromium (when not regenerated), metal parts in brass alloys without lead and finishes without nickel. Footwear with outer soles of bio-based TPU from renewable sources). The first collection, "circular" one hundred percent of Gucci was really a great job of respecting the environment. A manic attention: even the smallest detail, be it stitching or tinsel, or even the packaging, is part of the protocol for environmental impact zero. A respect for the environment and the nature that the man who has designed each piece (which was a sneaker or a piece of jewellery) has always been how the work they are doing. Maybe more, in the light of what happened in these months: "we can Not think of return, as we were in our community. This place that we call Earth has recalled the order. All of us are aware, after this cataclysm, that what has happened regarding the nature."
Outside the box
The pandemic Covid 19 view as a warning of nature, that you are rebelling in a world that does not respect. Timely, therefore, to the launch of Gucci's Off The Grid. "In recent years, the fashion has been able to build horizons in the communicative and expressive platforms more and more important and interconnected," he says now, that man, Alessandro Michele, creative that by the end of 2015, the head of the style of Gucci, making a premise that points out how the fashion system can do: "It is transformed in a language that is powerful and capable of connecting the peaks of creativity with a public that is immeasurable." It is not a case if the line is called Gucci Off The Grid, outside the box. It means to feel so non-programmed, to behave in an independent manner and to live — in the case — looking for a perfect balance with nature. In practice absolute respect for the environment to prevent and avoid the depletion. Fundamental for Gucci, it is the belief that sustainability — at all levels — involves the development of a culture of respect towards the people in addition to the environment. "Fashion is not limited to produce clothes — continues Michele. The clothes were the detonator, the fuse, the trigger. The clothes have simply formed bridges to other associations and expressions. The clothes were the opportunity to produce a conversation, and enlarged and to question our place in the world".
get in row
"And is this continuous interrogation, social and political, which today becomes even more important. Our present, so weary, he gives a teaching: it is necessary for man to reclaim his destiny as creatures, marked by circularity and co-membership. On this all of us must begin to think seriously — he concludes —. We have to replace. Abolish the relations of domination and to get back on the row, together with the other animals and to other living beings. We are creatures connected to the universe, and this is the one big miracle to preserve. Like the butterflies, the flowers, the trees, the roots.
This is the philosophy at the base of Gucci's Off The Grid, which is based precisely on the idea of production is circular. Clearing for the first time in the entire old system of "horizontal" is made up of sovraproduzioni and waste and exploitation. Designed for those who are aware of their environmental impact, using recycled materials, eco-friendly, bio-based and sourced sustainably, including ECONYL®, a nylon regenerated using the waste products of nylon derived from the production processes , as well as waste pre-and post-consumption, including fishing nets abandoned and carpets. And’ always characterized by the GG logo. Thanks to the use of such materials is designed to reduce carbon emissions. With regard to the emission of greenhouse gases is based on the production choices that avoid or reduce those emissions, and only secondly on the use of compensatory measures to protect and conserve the natural environment. To this end, the company has adopted alternative and more sustainable in the supply of raw materials, in processes of production and processing, and in the distribution and sale of its products, so as to reduce the emissions of greenhouse gases. The residual emissions are offset annually in line with the commitment of the Maison to reset its carbon emissions through the support of programmes REDD+ to protect forests and biodiversity.
The bags are made in three vivid colours: black, orange, and yellow. The backpack is the king: two measures, with three front pockets, or with a drawstring. Then a pouch of a square shape, a shoulder bag in two sizes, a shopping format horizontal/East-West vertical / North-South, and a travel bag. With regard to footwear, sneakers, Gucci Tennis 1977 for her and him, in the versions with high neck and low neck that, in addition to having characteristics of eco, have a label that declares the free of components of animal origin. The neck version has the number 77 embroidered on the side panels of the upper. Wallets, pouches, and hats round out the accessories. The heads, in black and orange are the sizes unisex, made of yarn of nylon or regenerated ECONYL® and equipped with zippers, labels, closures and drawstring recycled polyester (or drawstring in organic cotton and in the case of the jogging pants). Two sport coats sfoderati (one with a hood and one without), jogging pants with a bracket and a sleeveless top sports lined checkered (only in black). Collection is sustainable also in the envelope with special packaging bearing the certification of the FSC (Forest Stewardship Council), bags or boxes in recycled paper color natural or recycled nylon. It is available for pre-order on Gucci.com while it will be in the shop at the end of the month.