Vicky Martín Berrocal, Alaska and Mario Vaquerizo sign for 'TardeAR', the new program by Ana Rosa Quintana

In a few days, the new television season begins.

Oliver Thansan
Oliver Thansan
30 August 2023 Wednesday 16:55
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Vicky Martín Berrocal, Alaska and Mario Vaquerizo sign for 'TardeAR', the new program by Ana Rosa Quintana

In a few days, the new television season begins. In just a few years we have witnessed such a level of signings and movements between the different programs that occupy our small screen. Although it is something common, this time the different channels are betting on renewing themselves and bringing new faces to their spaces.

A few months ago, we learned that Ana Rosa Quintana was leaving Telecinco mornings to occupy the time slot in which the program Sálvame was broadcast for more than 14 years, something that left thousands of viewers in shock.

The new leaders of Mediaset España decided to put Quintana in the afternoons to give the chain a new image. Despite the fact that there are still many details to be confirmed, Joaquín Prat's friend will not stray far from what she had been doing in the morning, since TardeAR will mix political content with social chronicle and tabloids.

This morning, the Informalia outlet has announced exclusively that the veteran communicator will have one of the most famous artist couples in our country on her team: Alaska and Mario Vaquerizo. In addition, the magazine will have as a collaborator the businesswoman Vicky Martín Berrocal, one of the best-known faces in the world of Spanish design.

The three signings have caused a stir on social networks such as Twitter, Facebook or Instagram, since it is a list full of important people who usually stand out in the social and cultural scene of our country.

In addition, many Internet users have interpreted this movement as a strategy by the Madrid communicator to capture the public's attention after Antena 3 signed up three regular collaborators of El Programa de Ana Rosa: Beatriz Cortázar, Cruz Morcillo and Paloma García Pelayo. These communicators have signed a contract with Atresmedia and will work in different areas of the house, such as Y Ahora, Sonsoles or Espejo Público.

Initially, Quintana's return from vacation and the start of TardeAR was scheduled for September 25, but the directors of the chain have changed the date and it will premiere on the 18th of the same month.

Although Sonsoles Ónega is its direct competitor in the afternoons, now we must add Jordi González, who has signed for RTVE and will host a program on public television. A few days ago, Ana Rosa Quintana responded to the media after attending a Rosario Flores concert and confessed that she was very nervous: "I'm going to finish the summer and then I'll think about it. It's all in gear.''