This is how you will get the 'pinky cheeks', the blush that 'Emily in Paris' has made fashionable

The blush (blush) asks for a step to be crowned as the king of the season.

Oliver Thansan
Oliver Thansan
22 May 2023 Monday 13:10
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This is how you will get the 'pinky cheeks', the blush that 'Emily in Paris' has made fashionable

The blush (blush) asks for a step to be crowned as the king of the season. And not just in makeup. Faithful squire of the "good face", monopolizes searches and tutorials, either for "skier's cheeks or snow blush"; “aura blush” (with a gradient effect and three different shades blended on the cheeks), blush draping (mark the angles to highlight the features with it) or blush strobing (apply it under the makeup base in those points where it usually gives more Sun).

The pinky cheeks of the third season of Emily in Paris is one of the most copied trends so far this year. Because? It is attractive and easy to apply: smiling and applying it to the center of the cheekbone, blending it towards the temples is a classic.

The reinvention of blush involves saying goodbye to its false modesty and claiming prominence on three fronts: new ways of applying it (such as eye shadows and extending it to the upper part of the cheekbone), à ​​la carte textures and a range of colors so that each skin tone find yours.

One of its advantages is that it adapts from fashionable monochrome makeup to the most minimalist or bold look. Its versatility also makes it multifunctional and, with the right texture, it can become an eye shadow and even give a touch of color to the lips.

All without forgetting its original purpose: "The main objective of blush is to raise the tone of the skin to give it a healthy, fresh and youthful appearance," says Myriam Artiles, Nars training manager.

“Finding a balanced blush that flatters all skin tones, combining a cool pink with a warm peach, for example, is the big wild card,” she continues. “If we opt for purer tones, cold skins do very well with pink, purple and nude tones, while warmer ones favor reddish, orange and copper tones,” he advises.

Bar, powder, liquid, cream... Which one to choose? Gisela Bosque, National Makeup Artist at Sephora, helps make the right choice.

“Versatility and comfort are its main advantages. Although it is creamy and easy to apply with your fingers, it blends even better with a kabuki brush. It is perfect when looking for a fresh and juicy finish, and for dry and mature skin, because its creaminess gives an ideal touch of shine. I would not recommend it for very oily skin or those with acne problems”, explains the makeup artist. Here's a tip: "Blending a bit of highlighter with the cream blush softens the result and adds glow," she says.

“It adapts to all skin types, although in very dry skin it can intensify its matte effect. The secret to getting the most out of it is to always apply it little by little, adding the color from less to more, to obtain a natural blush effect. To apply it you need a good brush, which barely touches the skin to control the intensity. If it is smooth and bevelled, better, since it adapts more precisely to the volume of the cheekbone”, advises Gisela.

“It is for those who want to spend some time on their makeup. First of all, you have to take into account that it should only be applied to creamy products, leaving those in powder form for later. You have to be very careful to apply very little product and extend it at the moment to blend it. If it is allowed to dry it is difficult to spread. It is very suitable for oily skin because the pigment adheres well to the skin and lasts for a long time, ”he points out.