After much anticipation, and some unexpected delays Chip and Joanna Gaines's joint venture partner with Discovery hit TV screens Wednesday. Officially rebranding the existing DIY Network to Magnolia Network at 9:00 p.m., Magnolia Network will be officially launched by Chip and Joanna Gaines. ET.
The cable premiere of Fixer Upper, Welcome Home, is the moment of the switch. This reboot of the couple’s HGTV series has been aired on Discovery+ for the first time last year.
According to a press release cable subscribers who have DIY Network included in their TV packages will automatically have access Magnolia Network from Jan. 5. Those who don't have DIY Network can contact their providers to add Magnolia Network to their package.
The Gaineses will launch Fixer Upper: Hello Home with a large slate of original programming during January. This includes shows like Magnolia Table with Joanna Gaines and Restoration Road with Clint Harp. The channel will air five seasons of Fixer Upper.
Two more original series, Super Dad and The Lost Kitchen, will debut in February. Season 2 of Magnolia Table will also be available in March. Season 3 of Magnolia Table and three additional series will be available in March: Ranch to Table (Inn the Works), Ranch to Table (Red) and Homegrown (Green).
"Watching TV used to be a time for family. In December, the Gaineses released a press release stating that TV was a place where everyone could gather to be entertained, informed and inspired by authentic, honest programming that brings people closer.
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They continued, "That's the goal we set out to create with Magnolia Network. We've been amazed at the stories and storytellers that we've discovered, people whose lives show that our world is full hope, courage and beauty." We are excited to see these stories come to life on cable in January and we are hopeful about its impact -- to help reclaim the best that television can be.
PEOPLE reported in February 2021 that the Gaines cable launch, originally scheduled for October 2020, would now be delayed to 2022 because of production delays resulting from the COVID-19 pandemic.
Magnolia Discovery Networks Credit
Magnolia Network President Allison Page stated that while the original plan was to launch on cable and then follow in a streaming environment. However, the most unexpected of years presented us with challenges and opportunities we could not have imagined," she said in a press release.
Joanna and Chip also made a statement regarding the news. Magnolia Network was founded with the goal of telling good stories. Stories that bring people together and inspire us to try new things. Stories that feel real and authentic. While our plan has changed over time, our original vision of this network has not.