The new Catalan OTT will be implemented in two phases with the aim of being fully operational in the spring of 2024 and will entail an investment of 30 million euros for this 2023 for its development and to provide new content. They have been the most significant data released this morning at the presentation of the project on set 1 of TV3.
Just one year after the new CCMA Government Council took office, the entity has been formally commissioned by the Government to promote, within the framework of the new Strategic Plan, the new OTT content in Catalan, aimed at the public in general and especially young people and children. The president of the CCMA, Rosa Romà, has defined the project as "a point of change towards the future" and a "priority lever" within that Strategic Plan presented in December. The objective is to "adapt to this changing world and new consumption habits and also to do so at the service of the Catalan language at a time of regression in its social use and with a minority presence on digital platforms".
The project will materialize in two phases. The first, scheduled for next September, with the presentation of the new CCMA platform, "with a better user experience and a new offer of exclusive digital content." The second, for the second quarter of 2024, with the presentation "of the new country platform, open to third parties, with the expansion of the catalog of services and content, which will also incorporate the platform for equipment and personalization for users. ”
The Minister of the Presidency, Laura Vilagrà, has formalized the Government's request to the CCMA to promote this new OTT. “It is a great step for the Catalan audiovisual; we want more series, more movies and more programs in Catalan on the net”. Vilagrà recalled that in its beginnings, 40 years ago, "TV3 was a pioneer, a shock in television and in the normalization of the language, and now we cannot and do not want to live on income but rather adapt to market changes with the ambition of follow leaders”.
For her part, the Minister of Culture, Natàlia Garriga, highlighted that this OTT is a very powerful factor "to promote the use of Catalan because we have to be where people look, because we know that the content to watch on demand has come to stay."
Romà has insisted on the will that this new platform "wants to connect to reach the whole world" while the Minister Lluís Garriga of the CCMA, considers it a "key piece" of the new model of distribution of the CCMA content that will define a “new relationship” with the audiovisual sector.
For the vice-president of the CCMA Government Council, Àngels Ponsa, the goal is for the corporation to continue being a central element of the audiovisual ecosystem and a driving force behind the industry. “We want to reach out to the rest of the operators and creators of audiovisual content to walk together in a digital environment that is universal. With Catalan, either we look for synergies or we will all have a very difficult time”, she concluded.