Since last September 11, Telecinco mornings have had new faces. After eighteen years on the air, Ana Rosa's program closed its broadcasts this summer, moving its presenter to a new afternoon slot, TardeAR. Now the role of covering the first hours of the day is occupied by Ana Terradillos and Joaquín Prat, with The Critical Look and Let's See respectively. However, this second program has already undergone modifications.
This was announced by its presenter in the middle of the broadcast, around 1:30 p.m. It was at that moment that Prat gave way to Let's See More, the second half of the space that has been renamed and placed on the grid as a completely new one. In this way, Mediaset seeks to solve the audience problems that the final section of the show has presented since its premiere, particularly when the broadcast reaches noon and its last hour and a half.
“Let's see more begins,” Prat said in the middle of the interview with Carmen Borrego, at the same time as the copyright credits appeared on the screen. Immediately afterwards, the new header of the program was broadcast, before continuing with the content schedule. This gesture caught the other collaborators off guard, who were interacting in the middle of the social club section. The sudden transition has a reasoned explanation.
Under the regulations that Kantar Media implemented in 2021, it is prohibited to divide the same television space into one or more sections if it is not with the appropriate indication. This is what Joaquín Prat has done, although it has been surprising on set. The main reason for this change is found in the audience figures. Let's see is broadcast uninterruptedly from 10:30 in the morning to 3:00 in the afternoon, but viewers gradually decrease.
This loss of screens that broadcast the program is more evident after 1:30 p.m., located in the same section as the missing Already It's Noon. The new and long length of the magazine means that this final stretch will lower the average audience, which in its first weeks has been between 10 and 12% share. With this change, by being distinguished as two different spaces, Telecinco seeks to disguise the data and improve the averages.
Although the change has occurred without prior notice, the Fuencarral channel hopes to significantly improve the numbers of the first section of the program, knowing that from 1:30 p.m. the decline is inevitable. A situation in which Joaquín Prat himself was already involved during his days in It's Already Midday, where exactly the same phenomenon occurred.
