The establishment and subsequent expansion of high-speed rail in Spain undoubtedly changed the mobility paradigm on the Peninsula. More comfortable, faster and less polluting trips were minimizing the use of planes and private vehicles for both work and leisure trips.
The lack of competition, however, caused an evident stagnation in that market. Something that has changed with the liberalization of the sector and the appearance of new operators with better offers and services for travelers.
Among the new players in the high-speed market, iryo stands out, the first Spanish private operator, participated by the partners of Air Nostrum, Globalvia and Trenitalia, which, since the end of last year, operates between Madrid-Zaragoza-Barcelona and Madrid- Cuenca-Valencia. To meet the high demand on the Madrid-Barcelona route, the company will progressively increase the frequency of trips between the two cities until it reaches 100% in September.
On March 31, iryo will expand its offer, also reaching Andalusia. Through this new route, it will connect Madrid with Seville, Malaga and Córdoba, destinations for which it has launched a new promotion of 250,000 tickets at 18 euros that will be available until March 26.
Likewise, throughout 2023 it will continue to expand its network. Antequera, Alicante and Albacete will be the next destinations to which it will arrive on June 2, and, finally, Tarragona, on the 15th of the same month.
All these routes are accompanied by the best services through a value proposition divided into four classes that adapt to the needs of all passengers. Two of them, called Infinita Bistró and Singular Only YOU, are specially designed for business trips, with individual or group work spaces, and comfortable and spacious leather seats.
Also for those who travel for work, but looking for the best value for money, the Singular class has been created, which allows organizations to keep their expenses under control without sacrificing the flexibility of their employees or added benefits, as a Singular Business traveler , the iryo program created for the business sector.
Finally, the Initial class is the most economical option without giving up the best service and comfort, since all areas of the iryo trains have individual armrests equipped with USB and standard plugs, as well as access to free Wi-Fi with the possibility of 5G connection. .
An experience of comfort on board that is complemented by the attention offered by the iryo assistants, professionals specially trained by the operator with the aim of providing the client with full assistance from their arrival at the station until the moment they leave the train. , including all the information about your trip, help in the boarding process, seat change management or any doubt or query that you need to resolve.
In addition, iryo is firmly committed to quality gastronomy on board with the launch of Haizea, its own brand of local gastronomy, and which has, for those travelers who have chosen the Infinita Bistró rate during the ticket purchase process, with a careful culinary selection in which the client can choose between more than three menus and taste a variety of DO wines, all served in the square (at the seat).
For those passengers who prefer to remain in their seats and enjoy the trip, in the Singular Only YOU, Singular and Initial areas, the Market Menu can be added during the purchase process, which will be served at the seat. In addition, they will have the mobile bar service during the trip.
If, on the other hand, the client wants to enjoy a wide and varied offer of tapas and local products, they can go to the Bar Haizea gastronomic area.
iryo is the only railway operator that offers its passengers flexible tickets, so that any change can be made without implying additional costs. The additional possibility of extending this flexibility through the Open modality converts the train into a high-speed bridge service with changes in the three highest rates, without any type of cost, including the loss of the train, in which case a trip is available new.
Tickets for 2023 are already on sale, with prices starting at 18 euros, to allow travelers to plan their trips well in advance.
All this while traveling in the most sustainable, silent and fastest fleet in Europe, made up of 20 state-of-the-art Frecciarossa electric trains, made with 95% recyclable materials and powered by 100% renewable energy. In this way, CO2 emissions have been reduced to 28 grams per passenger-kilometre, with savings of approximately 80% per person and journey.
iryo's business philosophy is committed to integrated mobility within its comprehensive mobility system (SIM). In this concept, the train is located at the center of the value chain, promoting collaboration between companies for the transport of passengers by different means and uniting long, medium, short and micro mobility.
To this end, the first agreements with other companies in the tourism and transport sector have already been announced to offer tickets and combined travel experiences. Within the framework of this commitment, iryo will offer free access to Cercanías trains with iryo tickets in the cities where it operates.
Work is underway to reach similar agreements with several companies in order to position itself as the preferred operator in terms of mobility for trips to and from the Iberian Peninsula. To date, global agreements have already been closed with Amadeus so that iryo products are distributed worldwide, and with IATA, an organization where iryo has become a full member and i6 code.
