Although some may refuse to admit it, fashion design can be pure political communication. How many times, leaders and deputies have caused a stir due to their peculiar clothing or even due to alleged communication errors when choosing a garment.
The brand or firm behind the set also plays a fundamental role, an aspect that can generate a certain social rejection in times of economic difficulty after the rise in the cost of living in Spain. That is why the image of politicians matters and must be consistent with their speech. This is how the candidates for the mayor's office have been dressed on this May 28:
The mayoress of Barcelona and Barcelona en Comú candidate for re-election, Ada Colau, has exercised her right to vote at the La Sedeta Civic Center, in the Barcelona neighborhood of Gràcia. She has done it dressed in a white jacket, white satin shirt and dark pants.
Some comments pointed out that lately Colau has adopted a more "ministerial" style, as could be seen in the TV3 debate where he wore a red suit that was more similar to the style of Yolanda Diaz.
The PSC candidate for mayor of Barcelona, Jaume Collboni, has exercised his right to vote at the Grèvol School in the Poblenou neighborhood with a formal style with relaxed touches. A classic light blue oxford shirt combined with a linen blazer, a more summery and informal fabric, and jeans, an icon of the socialist party.
Along the lines of Collboni, the ERC candidate for the Barcelona mayor's office has voted at Escuela Pia Balmes accompanied by his wife, Pepa de Gispert. He did it dressed in a dark blue jacket, light blue shirt and dark pants.
The ex-mayor and candidate for Barcelona mayor of Junts per Catalunya, Xavier Trias, voted this Sunday in the Mercat de Galvany, wearing a discreet navy blue jacket, jeans and a white shirt. The latter coincides with the same one he carried in the electoral poster of his candidacy.
Eva Parera, the candidate of the Valents party, has exercised her right to vote in the Department of Education of the Generalitat, in Amigó street (Sarrià – Sant Gervasi). She has done it dressed in an intense blue linen jacket, a white t-shirt underneath and slightly worn jeans.
Politics repeated the same jacket that she wears on the cover of her book 'A trip for the brave'. As a detail, she wanted to roll up her sleeve, a gesture that symbolizes that one is ready to take action or has the intention of doing so.
The President of the Government and Secretary General of the PSOE voted in Madrid in the Moncloa/Aravaca district early in the morning. Dark suit, white shirt and 'royal blue' tie is one of his usual bets, although this time he has dispensed with the formality of presidential acts to relax his clothing.
It seems that the jacket, or in this case over a shirt, a jean is his new fetish garment. He has combined it with a powdery pink shirt and chino pants to match the jacket.
The leader of the Popular Party, Alberto Núñez Feijóo, has voted at the polls at the Ramiro de Maeztu College, in Madrid, accompanied by the candidate for mayor of the capital, José Luis Martínez-Almeida.
He has done it dressed in rigorous blue, the color of his party, and the same one that has accompanied him throughout the electoral campaign.
Hitchcock said that to wear red you have to have a good reason and, perhaps, Ayuso believed he had it. Politics resorted to that successful formula that has worked for her so many times in rallies and on television - a red jacket, white blouse and jeans - to exercise her right to vote at the Inmaculada Marillac school in Madrid.
As a detail, Ayuso chose a jacket that can be found at Zara, a nod to the Spain brand and low-cost fashion.
