"There's no need to explain anymore. We've evolved and we've moved on, but it doesn't mean we forget everything. We're touching both the storytelling, which is about our advocacy and the celebration of female voices, as well as that entertainment, fashion experience , because the parade was something very iconic.” These words were pronounced by Raúl Martínez, executive vice president and creative director of Victoria's Secret, when the new project of the lingerie brand was announced.
Five years after its last fashion show, the American firm recovers its media show with notable innovations. The first of these is the name, going from the Victoria's Secret Fashion Show to the Victoria's Secret World Tour 2023, an innovative proposal that focuses on the diversity of bodies and commitment to inclusion.
The second novelty is that it will no longer be a parade, but rather a documentary that can be seen on Amazon Prime Video on September 26. Thus, Victoria's Secret follows in the footsteps of her greatest competitor, Savage x Fenty, Rihanna's lingerie brand that has been showing her new collections on the platform for four years.
This time, Victoria's Secret wants to do things right and reach all audiences with an inclusive and empowering proposal that will show designs created by a cast of international designers from four different cities: Lagos, Bogotá, London and Tokyo. Melissa Valdés, Jenny Fax, Bibi Ogisy and Supriya Lele will be in charge of producing the lingerie outfits that the models will wear in this documentary.
A show that is highly anticipated by the brand's fans, who will see how iconic models who were once the most acclaimed angels will return to the parade: Adriana Lima, Candice Swanepoel and Lily Aldridge will lead this completely transformed catwalk and which will also feature the participation of Gigi Hadid, one of the most visible faces of this new era, Valentina Sampaio, Hailey Bieber, Lila Moss or Priyanka Chopra.
A staging in which there will be no wings but there will be performances by Sabrina Carpenter and Doja Cat, who will also pose with the designs made for this show. The commitment to fashionable singers has been one of the few that has not changed compared to the other parades. Each edition it was customary for the most outstanding artists of the year to sing their hits while the angels came on stage. Taylor Swift, Rihanna, Ed Sheeran, Justin Timberlake, Spice Girls, Ariana Grande, Katy Perry, Justin Bieber, Seal or The Weeknd are just some of the artists who participated in the Victoria's Secret Fashion Show.
The brand has already published on social networks a preview of what this new proposal will be like. While most fans have been enthusiastic, others have lamented that "the wings and glamour" have gone and have also questioned its resemblance to the Savage x Fenty show. “I was looking forward to the return of the Victoria’s Secret Fashion Show but I have to say I am extremely disappointed. I used to be a big fan of your shows, classy and glamourous, but I think you have lost the authenticity of the shows”, says a follower.
