Mediaset España is having a good time at the start of the season. The communication group is immersed in an arduous operation to change the image of its networks, which is why it decided to cancel some legendary programs on its schedule, such as Sálvame.
Instead, the new leadership decided to bet on new spaces such as TardeAR (afternoon show presented by Ana Rosa Quintana), Cuentos Chinos (a program presented by Jorge Javier Vázquez that the network canceled after two weeks of low audience data) or Desnudos por la vida, a space that premiered last night on Telecinco.
It must be explained that, in addition to Jesús Vázquez as host of the space, the program has the presence of a great casting of participants: Cristóbal Soria, Laura Matamoros, Ramón Freixa, Anabel Pantoja, Soraya Arnelas, Samanta Villar, Jenny Llada, Bosco Martínez -Bordiú, Damián Quintero, Pablo Carbonell and Nicolás Coronado,
There were great expectations about this premiere. However, the program did not achieve glory and settled for an acceptable 10% audience share and 860,000 average viewers on Wednesday night.
Although today reaching double digits in prime time is good news for the network (although it was the third option of the night behind Antena 3 and TVE), it is a worrying figure for a premiere. Normally, the first program is always the most watched and sets the pace for the following ones, so it is expected that in the coming weeks the audience will drop considerably.
More movement on social networks was also expected. Although many users commented on platforms such as is broadcast on the Prime Video platform).
Although the results are not spectacular, it should be noted that Nudes for Life has a clear and very important objective: raising awareness about cancer prevention.
During the broadcast of the program, viewers witnessed different testimonies and speeches from experts in the field, who explained to the different contestants the great possibilities of detecting the disease that every year kills so many people in our country and Worldwide. "Early diagnosis is what saves lives," explained Dr. Elisabeth Arrojo.
