The first edition of the GenZ Awards managed to bring together some of the best digital content creators in Spain. The event, organized by Publiespaña, included the participation of a prestigious jury made up of agency representatives, in charge of selecting the winners of each of the award categories.
The awards already have their new winners, and after a night of emotions, there are those who wanted to give their opinion on the matter. This is the case of the influencer Carolina Moura, who even knowing that her opinion was going to cause controversy, she wanted to express what she thinks about these awards, whose winners she questions.
The young influencer opened the channel through her TikTok account, where she made it clear that she did not want to take away "merit from anyone", but she wanted to explain why she thought that way.
"I'm going to get into trouble..." he began. "The awards are given with cronyism. Some awards could not be more deserved, but on the other hand, I believe that people do not select people well," he says, naming two creative colleagues who have stood out in 2023 and were not nominated for the awards.
"I'm not going to be a hypocrite. I hope to win a prize someday, but I would like to win it from the heart, not for help, or friends, or anything. Honestly," she insists. "At the Gen, for example, the sponsors were three agencies. Everyone who presented and who won awards, or practically 90%, were people who belonged to these agencies."
Moura insists on congratulating the winners of the awards, asking them to feel "proud of themselves", but he cannot help proposing another way of organizing this type of event, in a more public way and with experts in each sector choosing only in their sector... So that other creators, also those with fewer followers, can have a chance. "It would be much fairer," he says.
As expected, the comments did not take long to appear. However, even though Moura thought about "the one that was going to fall to him," the hundreds of users who reacted to his opinion seem to totally agree with her: the winners do a good job on social networks, but perhaps there are others content creators who deserved it much more.
"The best are not always there, they have to give opportunities." "Thank goodness someone says it, you're absolutely right," are just some comments that can be read from his followers. Also one of the aforementioned content creators, Aritz Larrabe, whom Moura proposes as the winner of the Fashion category (which Abril Cols finally won), makes a comment: "I don't consider it to have been my year," he says, "Likewise, GenZ, Forbes, etc. have seemed like a hesitation to me, to be honest."
This is not the first time that these types of awards have become the subject of controversy. A few months ago, the Ídolo Awards, presented by Dulceida's representation agency, were also the protagonists after accusations of alleged "rigging" in terms of winners, since the agency itself is the one that proposes the nominees, who are usually part of the herself and are close friends of the organizer.