That they speak well or badly, but that they speak. After Balenciaga's latest stumble on social networks, for using stuffed animals with masochistic overtones -for a children's Christmas campaign-, the luxury firm kept a low profile on Twitter. Something unusual in a brand that is characterized by going viral daily on social networks thanks to its eccentric garments at exorbitant prices. But in the era of information overload, a public apology and time heals everything and it seems that Balenciaga is beginning to recover from his mistake.
The fun and eccentric pierced, painted or torn pieces at a golden price are once again one of the most talked about things on Twitter in terms of industry news. The firm's latest "genius" belongs to its spring/summer 2023 collection and consists of a jean so holey that it seems to be held only by flimsy threads. "I like your Balenciaga pants. I've been hit by a bus," ironically one user. Another asks if this is a joke.
Beyond their extravagant designs and the game they play on social networks, dozens of Internet users have made a video about Balenciaga that seeks to emulate the Harry Potter characters.
Using artificial intelligence, a Youtube user has submerged the brand led by creative director Demna Gvasalia in the Harry Potter universe and has turned the famous Hermione Granger, Ron Weasley and the rest of the main characters of the saga into models.
The video of less than a minute presents the cast of adult films that also repeat mythical phrases from the films but with one more twist to include the Balenciaga universe in them. "Harry, you are Balenciaga", a model emulating Hagrid forcefully pronounces. Another who is identical to Professor Snape asks the protagonist: "Potter, what is the difference between H
A tribute turned into a fun free campaign for Balenciaga that has revolutionized Twitter and has gone viral on Tik Tok. It seems that the brand is one step closer to winning back the love and admiration of the public.
