This new television season is full of premieres. But, without a doubt, the war is taking place in the afternoons. The three leading chains have put all their effort into action and are trying to win this segment, each with a different strategy.
Telecinco has decided to bet heavily on Ana Rosa Quintana. The presenter has abandoned mornings to try to achieve the title of 'queen of the afternoons'. Something that, despite the great promotion that has been made of her program, it seems that she is not achieving in any way.
Telecinco aims to become a more family-friendly network, and that is why it decided to eliminate Sálvame from its television schedule, after 14 years on screen collecting hits. A decision that seems not to be bearing fruit. TradeAR achieved an 11.3% share in its premiere, placing it in the second option of the afternoon.
Something that was not favored in his second program. With 10.4%, the presenter had to settle for third position. This Wednesday, despite having maintained the same data, she still has not surpassed her most direct competitors, and she has not been able to achieve her goal of taking the lead.
The explanation for this is due, in part, to the great success of the series La Promesa, by La 1. The soap opera on public television this Wednesday has managed to gain the public's favor, reaping 12.2% and 14 .1% in its two consecutive broadcasts, thus exceeding one million viewers.
For its part, Sonsoles Ónega also wins the battle against Ana Rosa Quintana with her Y Ahora Sonsoles. Although on Monday he had to settle for third place, he has regained second place, and has achieved an 11.9% share in his last program.
These data are given a week before the premiere of Jordi González's new program for the afternoons of La 1. The presenter will take charge of La Plaza, competing directly with Ana Rosa Quintana and Sonsoles Ónega. Something that must put tension on Usera.
Quintana assured a few weeks ago, during the promotion and presentation of TardeAR that his objective was to lead. "A failure in audiences would be losing against Jordi González and Sonsoles Ónega," said the presenter. Something that, at the moment, does not look in the best way.
