Dealers are working hard to sell their vehicles, even if that means innovating to the extreme in their marketing and advertising strategies. In this context, social networks are essential to publicize the company, the brand and the car they want to sell.
From Russia we have learned about the surprising case of the JetCar company, which, to attract attention and promote its cars, publishes videos on Tiktok in which you can see how they are hit and damaged to show their durability.
This company not only sells vehicles from general brands such as Toyota or Ford, but also works with luxury vehicles from such exclusive brands as Porsche, Rolls-Royce, Lexus, Ferrari, Mercedes-Benz or Bentley.
On their website, these Russian businessmen ensure that all the cars in their catalog "are in perfect technical condition and ready to work." And they are determined to prove that their vehicles are nearly indestructible. To do so, they are in charge of hitting the hood, shaking any structure or tearing off the front fender.
Through his TikTok account (@jetcar.ru), we can see how they disassemble a Volkswagen Passat almost completely. They start by tearing off the brand logo. Then, they remove the grill. And they continue inside the vehicle: they remove the cover of the gear lever, remove the lights and break the passenger grab handle.
They also decide to mistreat a Lamborghini Urus: blows on the hood, off the front fender and attempt to break the glass. Finally, one of them removes the steering wheel of this luxurious car. However, many users realize that their videos have to carry some kind of trick, because it is not so easy to disassemble the structure of such a vehicle.
These Russians are not only dedicated to hitting and disassembling cars, but also using social networks to show some challenges. For example, making a person lock himself in the trunk of a Porsche, to account for its capacity.
The strategy of these entrepreneurs is somewhat confusing, because they themselves have decided to break and disassemble the vehicles they intend to sell. The same in a strategy of demonstrating which are the best specimens or the most durable, although later they have to sell each and every one. However, some users believe that it is a way to gain visibility on social networks.