The company based in Mataró Epinium closed, the week of May 29 to June 4, its last round of financing, raising a capital of €500,000. The main investors were the LLYC Venturing fund and Banco Sabadell with its BStartup program.
“We are very proud that LLYC and Banco Sabadell trust us to manage this volume of capital. In addition, it is recognition of the hard work and dedication of our team”, announces Carlos Martínez, CEO of Epinium.
The process of obtaining capital to scale the project of the company from Matarón began at the beginning of September 2022. In the ten months that have elapsed, the company has presented its proposal to various investment funds and has consolidated thanks to its own profitability .
"To conclude this round of financing, the most important thing, and what many investors with whom we were speaking highlighted, was that in February of this year we managed to be profitable, a situation that practically no startup achieves in an initial phase", explains the Carlos Martinez. And he adds: "Although we have six years of experience with previous proposals, this company was launched only two years ago, in 2021."
The capital raised by Epinium in last week's financing round will go towards expanding the company. To this end, they will invest in service improvements and in attracting new customers through marketing and hiring sales personnel.
“From our company we will focus on three different areas: marketing, sales and our product. With the capital we are going to increase advertising on various channels, advertise in other countries, expand the sales team and improve current functionalities and add new tools”, comments the CEO of Epinium.
In the medium term, the company specialized in helping other brands and agencies increase their sales on Amazon using artificial intelligence, claims that its services —SEO audit and optimization, management of advertising campaigns within the application itself, monitoring of results and stock forecast—can be implemented on other digital platforms or as they usually call it: marketplaces.
"The goal is to turn Epinium into the leading tool for large companies to manage their marketing in marketplaces such as Amazon, PcComponentes or Carrefour, among many others, in a centralized way," says Carlos Martínez.
Epinium's financing round lasted approximately one year from when they began contacting potential investors until it materialized in the raising of €500,000 of capital.
"We carried out the financing round at a very negative time to carry out this type of actions because both the number of investments and the amount collected have been reduced," says the CEO of the company based in Mataró.
To which he adds: "Many companies that made rounds in recent years at valuations that are currently out of the market will be forced to lay off and lower their expectations to raise new capital."
At present, the processes to obtain investments have slowed down, being reduced from 6 to 9 months and investment funds are once again giving a more positive value to companies that are efficient in capital and with good growth rates.
"It is very important, in these times, to talk to the funds long before opening the round, in this way they will already know you and have more confidence in you and your company," concludes Carlos Martínez, CEO of Epinium.
