Mercadona has delivered 4,804 purchase cards for an amount of 50 euros each to the Barcelona Food Bank thanks to the solidarity of its 'bosses' (customers), who participated with their monetary contributions in the Great Recapte organized by the Spanish Federation of Food Bank last November.
The company participated in the campaign with its 250 establishments in Catalonia, of which 174 are located in Barcelona, where the 'bosses' were able to make monetary donations at the time of purchase. The purchase cards will be distributed among different entities so that the beneficiaries can purchase the necessary products. Furthermore, of the total provided by customers, Mercadona has contributed an additional 10%, which has been transformed into 24,570 kilos of pasta, delivered directly to the Food Bank.
Lluís Fatjó-Vilas, president of the Barcelona Food Bank, thanked the generosity of the supermarket chain's customers during the Great Recapte, as well as the extra contribution from the company, and stated that "this entry of food It is very welcome at a time when we have difficulties to cover a great demand”.
For his part, Bernat Morales, Director of External Relations for Mercadona in Catalonia, pointed out that the company "is proud to be able to collaborate by contributing our IT and logistical resources, while at the same time we appreciate the solidarity of our 'bosses' (customers) , since without them it would not be possible, and we encourage them to continue collaborating in the next fundraising campaigns through the monetary donation in the boxes, which is the most efficient way and best responds to the real needs of the final beneficiary”.
Mercadona collaborates with more than 550 soup kitchens, 60 food banks and other social entities in Spain and Portugal, to which it donates food on a daily basis, and participates in food collection campaigns organized by these entities. In 2022, Mercadona donated a total of 25,100 tons of basic necessities, 22% more than in 2021.
