This Friday is Black Friday, although some businesses have been applying discounts for days - and even weeks - to encourage the purchase of products. Well, the Pamplona City Council has decided to make a notable reduction in the rental fee for shared electric bicycles with the aim of "continuing to promote sustainable mobility in the city." Thus, within the framework of the campaign called Green Friday, anyone who wants to purchase an annual subscription to this municipal service can do so at half price, as long as they purchase it between November 24 and December 1.
During this week, the Pamplona council and the winning company Ride On Pamplona SL will offer discounts of 50%, so that the price will drop from 35 euros to 17.5 euros. The rate reduction applies to any person, regardless of their age. It is advisable to make this section because they normally offer this same promotion for young people under 31 years of age, over 50 years of age, as well as large and single-parent families. Anyone over 16 years of age can use the service, although minors must provide an authorization signed by their legal guardian.
The electric bicycle rental service came into operation in January 2022 and has around 60,000 users who have made almost a million trips in almost two years. Currently, the service has 42 bases and 400 bicycles, which will be expanded by 50% with 20 new bases and 240 bikes through an investment of more than a million euros with European financing from the Next Generation EU funds through of the Recovery, Transformation and Resilience Plan (PRTR) of the Government of Spain.
77% of Spaniards support a public bike-sharing service in their city to encourage their use as a sustainable means of transport, according to the monographic study Bicycle sharing in Spain: opportunities and challenges for more sustainable urban mobility, carried out by Fifteen and Ipsos. .
The report has also concluded that the bicycle has become a regular means of transport for 19% of the Spanish population, while 51% say that they use it on some occasion and 33% point out the fact that they do not have a bike. own among the reasons for not traveling there.
Those who prefer to own one should know that some autonomous or local administrations offer aid for their purchase with the aim of promoting sustainable mobility. For example, the Xunta de Galicia announced a budget of 1.7 million euros in subsidies for the acquisition of this type of vehicles. This is a "biannual 2023-2024" aid line, which finances 50% of the cost of the bike up to a maximum of 500 euros, while for large families the amount rises to 60% of the total, with a maximum of 600 euros, and for special large families up to 70% of the cost, with a maximum of 700 euros.