How to succeed in a company like Apple to keep such high prices? And how can it be, that the prices are often exactly the same?
today, can wondering customers to look south towards France, in order to get a good guess on how Apple's 'prismagi' can be screwed together.
Here, the authorities have namely just stuck the american company a mammoth fine of eight billion dollars with the will to destroy the competition on the French market.
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In practice, it is according to the decision made by forcing the so-called authorized dealers - as in Denmark for example, is the company Humac - not to compete with the to one anot. And by preventing them from lowering prices.
the Consequence is according to the authorities ' view that the Apple on the way to cheat themselves to get a real high price would be lower, if the market for expensive gizmos from Apple was free.
Apple also needs to pay the large fine, because the company, in some cases, has provided its own stores preferential access for selected products, while other dealers have been placed in the second row.
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the Fine is the highest ever given in France. But the case is also regarded with great seriousness and pursued according to The Verge in other countries.
Besides the Apple must be two authorized distributors, Tech Data and Ingram Micro, also gathered to pay a fine of a further one billion crowns to the French state.
Apple calls the decision of the disheartening and believe that the punishment is too harsh. Especially because the fall for a practice that goes 'many years back'.
the Company now plans to appeal the fine.
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