Marketing strategies are constantly changing with the times. You used to be able to open a shop, tell a few people about it, then you would have a business. Now, you need a promotional message, placement suggestions, and exciting signage. If you're looking for a great way to promote your business, you need to be bigger and better than ever. One way to start is with 3D signs, rather than flat signage, for your business.
Reaching your surroundings and leaving an impression means looking professional and exciting at all times. Flat signage simply doesn't do the job anymore. Don't just put your company name on a poster or banner. Instead, look into custom 3D signage as a means of visual communication. This specialty will help you reach the next level with your company and brand recognition. Before you invest in a finished product or collaborative designs, there are a few things to consider about your 3D signage. Here are four tips as you design your three-dimensional sign.
1. Know what material to use.
Moving into 3D signs for businesses means there are more possibilities of what material you should use. Plastic, vinyl, aluminum, PVC, or foam are all good, malleable options to create your custom dimensional letters. Other 3D signs are more like plaques or metals. Know what design type you are going for. Do you want big, bold colors and letters that will stand up on their own? Are you going to attach your logo to the wall in a three-dimensional way? Do you want a design that can light up or change colors? The answers to these questions will help you decide what material to use and which skilled designer can help make your dream a reality.
2. Be clear on your branding.
A 3D sign is an investment in your emerging business, so you need to be sure your brand elements are all included. Be specific about what style and brand you are putting out into the world. Are you going for a fun and flirty vibe, simple and straightforward, or bold and brassy? Know what will have the most positive impact on potential customers and give them an idea of what your business is all about. If you're a lifestyle brand, you may want something more fun and outgoing, but if you're buying a sign for your massage practice, stick to simplistic and calming. These exact specifications will help you decide what custom options are best for you.
3. Make it visible in all conditions.
3D signage tends to be larger than flat signs and usually is found in more prominent positions. As you're thinking of what type of sign you want to install, consider the different conditions it will be exposed to. This is especially true for outdoor signs. Your 3D logo sign needs to be durable and recognizable from a distance. Many companies will include lighting within the signage products as the best way to guarantee it will be visible for a long time. You also want to pick a material that will remain sturdy in any kind of weather.
4. Create an experience for others to share.
Putting a 3D sign in a waiting area or in the front of your event may encourage people to take pictures with it and share your brand even further. Think of ways you can create an experience or photo-op with your three-dimensional letters. How can your customers interact with your signage? If they are tempted to take pictures with your brand, it will be widely shared and you won't even have to pay for the publicity. That is truly a great way to meet visual communication goals.