In this video, Professor Pablo Foncillas explains how Amazon, after years of gaining market share, is now paying users not to deliver packages to their doorsteps. "Amazon is offering US customers $10 to pick up their purchase instead of shipping it home."
Foncillas raises two major motivations for this action. On the one hand, that people try a collection service at a specific point. Another, that they prepare for a future where the legislation restricts their operations. "All this, without mentioning the money that they must want to save, because the numbers don't come out at the flat shipping rate, which also includes other services such as TV or music," continues the researcher.
What can this trigger for consumers? You won't like the answer.
