Who distributes ashtrays these days at the subway exit and in various streets in Madrid under the motto that it is good to take care of the environment? Is it a private or public initiative?
Behind this peculiar initiative is the Tobacco Table, which brings together the tobacco sector in Spain, from farmers to large companies, including distributors and tobacconists.
During the December long weekend, the tobacco sector plans to distribute 20,000 reusable portable ashtrays in Madrid to raise awareness among smokers about how to properly dispose of cigarette butts. This initiative has already been carried out in other cities such as Santiago de Compostela, Málaga or Valladolid, among others.
The ashtrays are being distributed by duly identified promoters and will be located near the suburban stations of Plaza de Castilla, Cuzco, Moncloa, Plaza de Cristo Rey, Embajadores, Puerta de Toledo, Ronda de Atocha, as well as in the vicinity of the Avenida de América, Manuel Becerra, Sol and Callao stations.
Although the tobacco industry harms the health of citizens, it is a market that employs some 53,000 people in Spain and generates a collection of more than 9,000 million in taxes.