Black friday is approaching. The day of discounts will kick off on November 25 to a string of spending days that will take us until Christmas. With the pull of consumption, logistics and consumer companies will need up to 33,400 workers to respond to demand, according to an analysis published this Wednesday by Randstad Research.
In general terms, less will be hired than last year, when some 40,400 jobs were signed. The data for 2022 is 17% lower. "The rise in energy prices, inflation and the difficult international context are to blame for the moderation," says Valentín Bote, director of the firm.
In any case, there will be clear protagonists. Up to 6 out of 10 hires will be in logistics. It will concentrate 21,400 jobs, with 12,000 in commerce.
Most of these jobs will be concentrated in Andalusia, with some 6,000, in Catalonia, with 5,400 and in Madrid, with 4,650, following the agency's estimates. All the autonomous communities will see their volume of contracts reduced. In Castilla-La Mancha (-11.4%, with 1,860 hires), La Rioja (-12%, 150), Murcia (-14.1%, 1,220) and Navarra (-15%, 140) the lowest .
In logistics, the most sought-after positions are those of packers, forklift drivers, warehouse porters and carriers. This year highlights the need for more workers for customer service, both online and by phone, and with command of technological tools related to the sector.
In commerce, dependents, promoters, hostesses and commercial profiles will be required, among which "the close relationship with the client and their communication skills" are valued, they report from Randstad. Previous experience will also be taken into account "for rapid adaptation to a rapidly changing market". Due to the promotion of the online business, digital skills and knowledge in some technological platforms of the sector will be required.