Turisme Comunitat Valenciana participated yesterday Thursday in an event in Birmingham, the second most important and populated city in the country behind London, organized by Jet2holidays, the most relevant English tour operator in the United Kingdom, with the aim of presenting the 2024 tourism offer.
In this way, the Generalitat reinforces tourism promotion in the British market, the main source market for international tourists to the Valencian territory, which accumulates growth in 2023 close to 17% with the arrival of more than 2.25 million citizens of the United Kingdom, according to Frontur data.
This is an event that brought together more than a thousand tourism agents in an exhibition space located in the Gallery Suites in Birmingham, and which included the visit of the Minister of Innovation, Industry, Commerce and Tourism, Nuria Montes, who has traveled to the British city to “continue consolidating and improving our positioning in the English market,” according to the Generalitat.
“Our participation in this event, considered one of the most important in the country's tourism industry, represents an important opportunity to strengthen relations with the United Kingdom for the next season,” said Montes.
The councilor stressed that the objective is to "reactivate" the British market in the Valencian Community, and this promotion reinforces the intense promotional agenda aimed at this market in recent months, and that "will follow the same line for 2024" .
The Jest2Holidays event culminated on Thursday afternoon with the company's annual awards gala, A night with the Stars, which was also attended by the head of the Consell's tourism policy, Nuria Montes.
In the low season, Birmingham airport maintains 15 weekly flights to Alicante and one to Valencia, from the companies Ryanair and Jet2.