On the occasion of the 2022 World Design Capital, the Diputació de València and València Turisme present the second edition of the “Greetings from…” campaign, colorful illustrations that give all the prominence to the eight natural parks of the province of València.
“Greeting from Parcs Naturals” is made up of a collage full of diversity, formed from different interpretations of Valencian natural heritage through design and illustration. It is proposed to recover the vacation custom of sending a travel postcard to friends and family, with the mission of valuing the natural spaces of the province of Valencia and doing so through the online channel.
“Share a walk, breathe fresh air, escape, unwind in nature… The province of Valencia has a great wealth of Natural Parks. Greetings from Parcs Naturals is a tribute to all that variety; but also to the potential of illustration to rediscover it, as well as to the creative figures that have been part of this new edition of the project”, says Virginia Lorente, director of the initiative.
As a result of a project call, illustrators from the Valencian Community have put their creativity at the service of the representation of eight natural parks.
They are the Natural Park of Puebla San Miguel (Julio Antonio Blasco, Mr. López), the Natural Park of Las Hoces del Cabriel (Xulia Vicente), the Natural Park of Chera-Sot de Chera (Alba García), the Natural Park of Turia (Juan Bernabeu), the Serra de la Calderona Natural Park (Cristian Eres), the Albufera Natural Park (Irene Pérez), the Marjal de Pego y Oliva Natural Park (Luis Galbis), and the Parque Natural of the Sierra de Mariola (Patricia Bolinches).
The campaign has been promoted by the Diputació de València, Turisme València and the Associació València Capital del Disseny, in collaboration with the Associació de Professionals de la Il·lustració Valenciana (APIV) and with the coordination of the architect and illustrator Virginia Lorente.
The "Greetings from Parcs Naturals" campaign has a website from which it is possible to send postcards in virtual format. In this edition there are no physical copies, as in the first edition on the neighborhoods of the city of Valencia, which did have a larger print run.