The world is changing. Purchases, which used to be face-to-face, can now be done with just one click. There is also distance communication thanks to the internet and video calls and it is even possible to complete studies completely online. But the scope of new technologies is reaching beyond expectations and has changed not only everyday transactions, but also those that are rarely done in life, such as buying or selling a home.
Thus, the procedures involved in a sale have been simplified to unforeseen levels, resulting in a reduction in costs and the average sales time. But what are those tools that are transforming the market? The specialists of the financial website HelpMyCash.com highlight three: online valuation, the digital signature and real estate comparators.
Determining the value of a house is one of the most complex real estate tasks, but technology has arrived to change everything. Thanks to the development of specific tools, today it is possible to estimate the price of a property in seconds and from the comfort of home.
And there is more. The iBuyer Clikalia, a company dedicated to the direct purchase of homes, not only values the property instantly, but can also make a purchase offer in less than 24 hours. This is possible thanks to its own algorithm, which determines the price of the house based on various sources, such as public institutions, real estate portals and previous operations of the company itself.
"The assessment and preparation of the offer for the apartment does not entail any commitment or exclusivity, it is completely free, without costs or commissions", points out Marina Salmerón, Director of Marketing and Communication at Clikalia, who also explains that obtaining an offer of purchase is very simple.
The owner only has to complete a form on the Clikalia website with the basic information of the property. Once this is done, an expert will contact the seller to make a purchase offer for his home. If it suits your needs, the iBuyer can buy your house in just seven days, directly and without intermediaries. "We want the sales process to be as stress-free as possible, which is why we try to make it as easy as possible," explains Salmerón.
After the outbreak of the Covid-19 pandemic and due to the impossibility of moving between cities or countries, the digital signature has gained relevance in recent years. It is a tool that allows you to sign contracts remotely, which reduces transfers by the seller and speeds up the average sales time.
HelpMyCash specialists warn, however, that the usefulness of this tool can be applied to the signing, for example, of real estate brokerage contracts and even deposit contracts. But, at the moment, it is not possible to sign a public deed of sale with this methodology. "To provide legal certainty to the transaction, it is necessary that both buyer and seller appear personally before a notary to sign the deed," they point out.
That was far from moving from one agency to another to request information; or to be calling during hours to consult by the services and fees that each one offers. The real estate comparators arrived to simplify this process and also fulfill a secondary but no less important function: that of providing transparency to the market.
HelpMyCash experts, who developed the first real estate comparator in Spain, are dedicated to thoroughly investigating the different options that exist to sell a flat: they analyze the offer of traditional real estate, online and even iBuyers.
“We understand that each one of them adapts to the needs of different owners, which is why we report the conditions of their services, fees, and even analyze the fine print of their contracts with complete transparency. On this basis, our mission is to match the needs of the owner and the agency that best satisfies them”, explains Paula Eseiza, comparator expert.
Technology, in short, came to simplify all transactions. Now it is possible to appraise the house, obtain a purchase offer, sign contracts and even find the best real estate agent without leaving the sofa. In all likelihood, technological tools will continue to provide solutions for years to come. The key is knowing how to take advantage of them.
