This is the great technological event that will be held in Malaga and in which Obama will participate

We live in a time of great transformations in the field of companies and organizations.

08 June 2022 Wednesday 22:16
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This is the great technological event that will be held in Malaga and in which Obama will participate

We live in a time of great transformations in the field of companies and organizations. The digitization process that many companies are facing is, without a doubt, a considerable challenge, but it is also a magnificent opportunity to increase competitiveness and promote economic and social development.

The DES-Digital Enterprise Show, a benchmark event in digital transformation in southern Europe, will bring together more than 12,000 congress attendees in Malaga from June 14 to 16, to learn first-hand about the latest technologies, solutions, experiences, success stories and Inspirational reasons for companies to transform their business models.

During these three days, more than 300 exhibiting firms will present the most innovative technological solutions on the market, which include the use of Artificial Intelligence, the Internet of Things (IoT), cybersecurity, multicloud , data analytics, Virtual Reality, blockchain or 5G, among others.

Among the organizations that will be present to show their novelties are prestigious brands such as Adobe, AWS, Arcopay, Banco Santander, Bolt, Carat, Codurance, Clear Channel, Convertix Fujitsu, Ferrovial, Fhios, Glovant, Havas Media Group, IBM, KPMG, Kyndryl, Mastercard, Mioti Tech

One of the 2022 keynote speakers will be Barack Obama. The forty-fourth president of the United States will hold a conversation aimed at inspiring and motivating general directors, CEO's and senior officials of renowned international companies so that they can face the economic, social and technological challenges that have recently erupted in organizations worldwide. global.

The inaugural session of DES will also be attended by the President of the Government, Pedro Sánchez, the President of the Andalusian Government, Juan Manuel Moreno, the Mayor of Malaga, Francisco de la Torre, and the President of the Malaga Provincial Council, José Francisco Salado, among other authorities and personalities from the public and private sectors.

During these days, the Digital Business World Congress will be attended by experts of the stature of Gunter Pauli, the creator of the Blue Economy concept, which is used to refer to the recognition of the importance of the seas and oceans as engines of the economy due to their great potential for innovation and growth.

Also present will be Eva Snijders, startup mentor and member of the World Communication Forum Committee; Liz Parrish, who will present the advances in her research to develop a method to reverse the aging of cells and prolong life expectancy; or Dimas Gimeno, businessman with more than twenty years of experience in the retail sector and founder and CEO of WOW Concept, the first shopping center in Madrid that combines physical and digital experience.

In addition, the participants will have the opportunity to listen and learn from the experience of Rahgu Ravinutala, CEO of, a company of Indian origin specialized in Artificial Intelligence that has managed to become a Unicorn in Silicon Valley; Jesús Hernández Galán, Director of Accessibility and Innovation at the ONCE Foundation, who will analyze how technology can help people with disabilities to increase their autonomy; o Javier Pardo de Santayana Gómez de Olea, coronal lieutenant of the General Staff, responsible for bilateral relations with NATO countries and the European Union, who will examine the actions that administrations and States are carrying out to raise public awareness on the importance of properly protecting oneself against cybercrimes.

In addition, for the first time at DES 2022, The Scale-Up! World Summit, a new forum created especially to promote the entrepreneurial ecosystem. Featuring an exclusive pavilion, The Scale-Up! World Summit will support the most advanced international startups in their progression towards scaleups, with the aim of generating a transformation engine for the business fabric that contributes to accelerating innovation and digitization.

More than 250 emerging companies will be part of this exhibition area, where the most disruptive solutions can be found to completely transform the traditional way of doing business. The startups will be grouped in a total of 9 pavilions, among which the Ukraine Pavilion deserves a special mention, which will bring together a selection of Ukrainian start-ups so that they can have the opportunity to present themselves in front of the interested target audience. This initiative, which seeks to contribute to the country's economy in these difficult times, has received the support of entities and institutions such as the Embassy of Ukraine in Spain.

In addition to all of the above, the DES2022 Brokerage Event will promote the connection between industry, science and professionals looking for potential partners in fields such as Banking and Insurance, Industry 4.0 and Manufacturing, Retail Online, Platforms and Logistics, urban mobility and Smart Cities, health, tourism and hospitality.

DES2022 has selected Madrid as the European Innovation Region 2022 for its high investment in this field and for its firm commitment to giving value, visibility and generating business opportunities among startups and new emerging talent. The Spanish capital will be, therefore, in this edition, especially present in the exhibition and congress area.

In addition, the European Digital Mindset Awards 2022 will be awarded, awards that aim to recognize business projects that accelerate digital transformation in the industry.

All these activities will serve, in short, to contribute to creating a more solid environment that allows companies to face the technological revolution that we are experiencing with guarantees of success, maintaining and even improving their position of relevance.



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