What are going to be the best-selling products on Black Friday? This is a question that every business wants to answer. For this reason, Atida I Mifarma, the largest online parapharmacy in Spain, carries out an analysis on Black Friday and Cyber Monday. She analyzes consumer habits in the month par excellence of savings and the health and dermocosmetics products that are going to be a hit.
Throughout the year, the cosmetics and beauty categories, as well as children's, have been the most in demand and will continue to be so at this time. Among buyers' must-haves are anti-acne serums, anti-wrinkle treatments and diapers or baby care and hygiene products.
“Black Friday and Cyber Monday is the time when users invest in products and brands of higher pharmaceutical quality, since their savings are worth it. In the same way that dads and moms take the opportunity to buy children's products whose demand is recurring,” says Reme Navarro, pharmacist and nutritionist at Atida I Mifarma.
Women are the ones who buy the most during the month of November. Atida I Mifarma figures indicate that 68% of users are women compared to 32% men. There is an upward trend in male buyers on Black Friday and Cyber Monday and it is expected that in this campaign, purchases made by men will increase by more than 3% compared to 2022.
Among the top-selling products for this Black Friday and Cyber Monday, the market-leading pharmacy, based on a previous analysis, has estimated the following:
Vitamin C is an antioxidant and stimulates collagen production, which helps reduce wrinkles, improve skin texture, lighten blemishes and provide luminosity to the face.
Among facial cosmetics with this vitamin, Sederma's C-Vit Liposomal serum is the best-seller. The key to its success is its great value for money. It is a cosmetic with a medium price, but very effective.
A serum enriched with Vitamin C that exerts a powerful antioxidant and depigmenting action on the face. In addition, it prepares the skin for subsequent cosmetic treatments, reduces wrinkles and carries out an anti-blemish action, unifying the tone of the complexion.
It is important to note that it has a light texture, is absorbed quickly, and does not leave a greasy feeling.
CeraVe Foaming Cleansing Gel, developed in collaboration with dermatologists, offers deep cleansing for normal, combination or oily skin without damaging the skin barrier.
Enriched with 3 essential ceramides, hyaluronic acid and vitamin B3, it retains natural hydration, soothes the skin and relieves itchy sensations. Its hypoallergenic, fragrance-free formula and certification from the American National Eczema Association ensure high effectiveness and maximum tolerance, even on dry and pathological skin.
In addition, it has a foamy texture that provides freshness and a soft and pleasant experience.
Baby diapers and wipes are hot-selling products in discount campaigns like Black Friday for several reasons. Firstly, these items are essential and everyday items for parents, creating constant demand. During discount events, consumers take the opportunity to purchase large quantities at more affordable prices. Plus, raising a baby involves considerable expenses, so deals on essentials like diapers and wipes are attractive to parents looking to save on essential purchases.
On Atida I Mifarma's Black Friday you can find these offers that you will surely want to take advantage of:
This moisturizing cream is a soothing treatment for atopic, sensitive, very dry and irritated skin. With benefits for the entire family, from babies to adults, it is ideal for the face and body. Its formula immediately softens, breaking the itch cycle and restoring skin hydration.
Soothes skin and prevents severe dryness effectively for up to 24 hours. Enriched with Niacinamide to combat irritation, Shea butter (20%) and canola oil with Omega 3 and 6, it restores the skin barrier and elasticity.
Its new texture is absorbed quickly, without leaving a greasy or sticky sensation.
SkinCeuticals CE Ferulic Serum is a powerful ally in the fight against facial aging. With a formula that includes 15% pure vitamin C, 1% vitamin E and 0.5% ferulic acid, it neutralizes free radicals, offering advanced environmental protection, and improves the appearance of expression lines, wrinkles and loss of firmness.
It provides luminosity to the face and protects against damage caused by UV rays, pollution and infrared, maintaining its effectiveness for 72 hours.
Recommended for facial care of normal and dry skin.
This top 5 is followed by a list of products focused on skin care and different conditions such as fungus, hair loss or xerosis.
*Prices updated on November 17, 2023
