Inside the cupboard under the sink, at the grandparents' house; in the patio, next to the washing machine, when we were little; hidden behind the door, in our current kitchen. Little is said about that pedal that we step on and will step on so many times, without which our day to day life would be infinitely less comfortable than it is. What would we be without the rubbish bin?
What would our existence be without another bucket, the one for washing up; without the lunch boxes to store the leftover stew, the cheeses and the crackers; the laundry tub or lunch box to take food to work. All these objects are undoubtedly part of our lives and it is very likely that if we pay attention to them for a few seconds -which is already our turn- we will read a word in white with a red background that says "TATAY".
Because behind these everyday objects is probably the same company, with more than 60 years of history. A family company that since its inception has worked on the constant evolution of its product, materials and processes, as in the 50s, with the introduction of thermoplastic injection and extrusion processes, thanks to which it filled the homes of half the world with those everyday objects, the silent allies. Currently, TATAY continues to be a fully professionalized family business.
“Our products are found in 65% of homes across the country. A good example and well-known reference is our Smart Cube. It is the best-selling product in the category on Amazon and other distributors”, explains Marc Costa, CEO of TATAY.
Today, this company born in Barcelona is the leader in its sector in the national distribution of products for the home, bathroom and garden, it operates in more than 65 countries and has subsidiaries in five of them: Spain, Portugal, France, Italy and Romania. also counting, in the latter, with its own production plant of 4,000 square meters.
To remain at the forefront of the sector, the company's strategy is to anticipate market trends based on two premises: the development of design and functionality, with constant improvement in the product itself and its materials, and the contribution of value to society, adapting to the needs of the consumer, in a responsible and sustainable way with the environment, for example, with the new Ecohome range, which is characterized by "being developed with 100% recycled materials, since sustainability is currently one of our leitmotifs," says Costa.
"The physical channel is the one that clearly leads our sales with a percentage of more than 90%. Little by little, given the trend and evolution of online sales, this percentage is changing very prominently, especially in export markets. Alliances strategies and partners that support its production and development of materials also contribute to improving its competitive capacity”, clarifies the CEO of the company.
In the last three years, despite the pandemic, the company has experienced a very positive progression. In fact, with the end of 2021 there was an 8% growth in business figures compared to 2020. Spain continues to be the most important market. The greatest development of the company, however, is concentrated in international expansion, in its various channels.