The Moraleja Padel club has been the scene of a padel tournament in tribute to José Luis Arroyo, who died on January 8. The appointment served to remember the figure of the historic advertising industry professional, who worked for four decades at Omnicom Media Group. A hundred people gathered at the event, along with more than 20 sponsors, to participate and collaborate in this special tournament.
José Luis Arroyo is one of the key professionals to understand the evolution of media management, planning and buying in Spain. Always linked to the same business group, today represented in the current Omnicom Media Group, he held in his last stage the general direction of Investment, in addition to being part of the Executive Committee of the company.
Arroyo began his professional career in the agencies of the BBDO group, to later embark on Media Direction, the specific unit created by these agencies and that years later would become OMD. Throughout his career, he held different positions of responsibility.
“On a personal level, he was a friend who was always there for whatever it was, and on a professional level his empathy was evident in all his relationships, with an incredible talent for negotiating and managing people”, explained Joan Jordi Vallverdú , CEO of Omnicom Media Group Spain. "As an anecdote, I remember the 'Management Summit' that always managed to alter the agenda to end up playing Mus, without ever losing", recalled the manager.
