The Maresme has registered 51.3% of the overnight stays in the Barcelona counties surrounding the city, according to the Summer Balance of Tourist Activity in the Surroundings of Barcelona prepared by the LabTurisme of the Diputació de Barcelona. Some three million overnight stays have been recorded, 37.9% more than last year. It has been the region of the province of Barcelona, not counting that of Barcelonès, the one that has welcomed the most tourists, almost 700,000 during the months of July and August, which represents 21.1% more than in 2021. On 42, 7% of travelers who have stayed around Barcelona have chosen the Maresme.
The average stay of tourists has been above four nights, 13.9% more than last year. The occupancy rate of the accommodation has been over 80%, bordering on full occupancy at times. Mares hotels have welcomed nearly 475,000 travellers, 17.9% more than in 2021 and 27.3% more than in 2019, prior to the pandemic. Overnight stays have been around two million, exceeding the previous year by 45.5% and only 6.5% less than in 2019. Occupancy has been 25% higher than in 2021 and tourists have spent an average of nights, 23.4% more. The average selling price of a room has exceeded 100 euros.
In the campsites of the region, the occupation has exceeded 18.7% that of 2021 and 6.8% that of 2019. They have welcomed nearly 220,000 tourists, which represents 28.9% more than the year past and 34.6% more than before the pandemic. More than one million overnight stays have been registered, exceeding those recorded both in 2021 (26.9%) and 2019 (3.1%). Travelers have stayed an average of 5 nights and the average selling price of a plot has been around 30 euros.
Rural tourism, with less supply in the Maresme, has accommodated a thousand tourists, a much higher figure than before the pandemic (84.6%) and last year (41.6%). In total, some 4,000 overnight stays have been recorded, 49.2% more than in 2021 and 29.3% more than in 2019, and the average number of nights spent by tourists has been 4. The occupancy rate has been higher than last year (17.4%) and also than the year before the COVID-19 crisis (11.5%) and the average selling price of a room has been around 100 euros.
In relation to the profile of the traveler, the LabTurisme report shows very similar figures between national and international tourists. 50.8% came from foreign countries, mostly from France, Germany, Great Britain, Holland, Belgium, Italy, the United States and Canada. The number of foreign travelers recovers notably, but is still slightly below the 2019 numbers. 49.2% came from the domestic market, especially from Catalonia.
