Majorica is recovering from the deep economic downturn that forced him to file a bankruptcy. Three years after that operation, the artisan organic pearl brand, one of Mallorca's industrial emblems, opens its first store in the United States, in a Miami shopping center. This is the first landing on American soil, where they hope to expand from this initial point, and the company has designed an exclusive necklace to celebrate the occasion. Another of the goals they have set is to open a store in Mecca.
The Mallorcan pearl company was forced to file a bankruptcy proceedings weighed down by debts and by the drop in sales in 2020. The Majolaperla company, owned by the French businessman Gregoire Augustin Bontoux-Halle, acquired the company for 12.3 million euros and maintained 161 jobs on the island. Some 300 employees now work around the world, including those who just joined the Miami store.
The general director of Majorica, Didier Grupposo, affirms that the expansion of the company towards the United States opens a new level in the company, which already has its own stores in several Asian countries, including China. The Manacor company has the objective of exceeding the turnover of 22 million euros in 2023, once again reaching the sales figures of before the pandemic. The director explains that the company is in a phase of recovery and growth in which it expects to achieve a turnover of 50 million euros in 2025 or 2026.
Majorica was founded by the German Edward Heusch in 1890 in Manacor (Mallorca) and has been an industrial benchmark in that Mallorcan town ever since. The firm was the first company to invent organic pearls and has been one of the major brands linked to the world of jewelry in Spain and other European countries. However, in the mid-90s it fell into a progressive decline due to the change in customer tastes, who were less interested in buying the classic Mallorcan pearl necklace. The crisis continued until the early 2000s, when it was in the hands of Alpha Investment, which closed its factory in Manacor, a fact that led to mobilizations in the municipality. Now, after the last change of ownership and the bankruptcy, it returns to produce about 4 million pearls a year. "We are in a stage of awakening," says Groupposo.
