What began in 1933 as a carpentry and joinery workshop in a small town in the Pre-Pyrenees has become a furniture factory that directly employs 300 people in a municipality, that of Artesa de Segre (Noguera), that does not reach 3,500 inhabitants. Ros Furniture –this is how they are popularly known, although their legal name is Ros1- gives a lot of life to the inhabitants of Artesa, but also to the many homes that house its furniture.
"We are specialists in babies, with convertible furniture that adapts to the evolution of children, and we also have bedroom furniture for young people," explains Enric Ros, grandson of the founder of this family business who has been in charge of it since his mother gradually relinquished command to him a decade or so ago. But young people grow up and this year Ros Furniture makes the leap to the world of rooms for adults to be able to accompany its clients throughout their lives. They call it La Vie en Ros.
They differ from the competition by having industrialized custom manufacturing. "With more than 10,000 references and more than 30 colors, the combination possibilities are almost endless," says Ros. They produce as orders arrive from the 600 furniture stores they work with throughout Spain. "We are committed to this channel because our product requires personalized and experiential attention," explains the executive director. Clients are both individuals, such as student residences, hostels, hotels... both within the country and abroad. “Directly or indirectly, we have a presence in practically the whole world”, assures Ros.
His next goals are to robotize manufacturing and further streamline the purchasing process. At the same time, the company is installing 300 kilowatts of solar panels, which will be added to the 600 kilowatts they already have. Once the installation is complete, they expect to generate 45% of their electricity consumption. Although Ros indicates that the crisis in the supply of raw materials has not affected them, the rise in energy costs has forced them to raise prices. Last year Ros1 had a turnover of 25 million euros and this year it plans to reach 30 million.
