The final report prepared by the ACB that assesses the economic impact of holding the Copa del Rey basketball in Badalona indicates that the economic return for the city has been 15,674,734.25 euros. This figure includes both direct income and induced values. In total, direct income has been 8,935,839.75 euros, which is divided into the expenses of the organization of the event by the acb (€2,352,955), the expenses of sponsors and suppliers (€850,000) and the expenses of the attendees (€5,732,884). The amount of induced values amounts to 6,738,894.50 euros and is the result of the sum of the income from the Public Treasury (€2,920,074) and the advertising impact in the media (€3,818,820).
The Copa del Rey basketball Badalona 2023 could be seen in 152 countries on all continents, bringing the event's total audience to more than 3 million people. It generated 1,948 news items between television, written press and online media and 1,278 direct posts to social networks that retained 550,776 users.
In person in the city, the Cup brought together a total of 74,665 people at the Municipal Sports Palace in the seven games that were played, which placed the average occupancy of the equipment at 88.9% of the total capacity. The surroundings of the Palau had a constant flow of people, which is exemplified by the 180,000 people who passed through the Gorg Fan Zone during the four days of the event. In addition, the Endesa Mini Cup broke all attendance records, bringing together 8,630 people in the final held at the Palau Municipal, a figure that must be added to the 12,000 people who attended the Llefià sports center the previous days.
Holding the Copa del Rey in Badalona has contributed 10.56% to the city's sports GDP. This data is obtained from the total economic impact generated in Badalona (€15,674,734.25) and demonstrates the economic importance of the Copa del Rey in the host city, because in just 4 days of matches it has generated in Badalona the tenth of the total value generated in sports during 1 year. Likewise, the same calculation has been made to find out the contribution to the general GDP of Badalona, reaching a result of 0.35%. In addition, the acb report states that during the event, at least 334 jobs were created.
The mayor of Badalona, Rubén Guijarro, has presented the figures for the Copa del Rey Badalona 2023 this Friday morning during an act at the Hotel Marina Badalona, in which the fourth deputy mayor and councilor of 'Ambito de Territory, Housing, Sports and Health, Teresa González; the commissioner of the Copa del Rey, Joaquim Padrós; and the president of Club Joventut Badalona, Juanan Morales.
Precisely, he has exemplified the economic impact with an establishment he went to, in front of the Palau Olímpic, in which the owners assured him that "in these days of the Cup we have made as much cash as in three months". And it is that, according to the mayor's opinion, "it has been the best Cup in history" with a first-rate organization that "allows us to play in the league of the big cities that organize events." Guijarro also highlighted that the Endesa Mini Cup, matches for players under 14 years of age "set another record, with 9,000 people in the final".
During the presentation, the mayor stated that "the Copa del Rey de Baloncesto has been the best news for Badalona on three equally important levels for the city: economic, reputational and sporting. These three levels translate into the data that we have presented today, are undoubtedly spectacular data that make us a city capable of organizing top-level events and doing so with solvency, hence we are convinced that Badalona has fully become a benchmark city for the acb and for the competition.
After the presentation of the balance of the Copa del Rey de Baloncesto 2023, the mayor visited the giant letters that form the name of Badalona and that this week have been installed on the Paseo Marítim, next to the Port.
The mayor of Badalona has indicated that "with these letters we want to incorporate into the city a new point of reference for the people of Badalona and also for tourists that show the pride of Badalona". Guijarro explained that "during the coming months one of the letters installed will display the Copa del Rey Badalona 2023 motif to maintain the spirit that pervaded the city during the event and that is the essence of Badalona that must be projected into the future ”.