Its events are reminiscent of great cinematographic works in all their splendour: from a millimetric production in which everything is shot –sometimes, with five years of previous management–, highly specialized suppliers, locations all over the planet, artists from different disciplines (dancers , singers, actors, DJs…), exclusive cuisine and very top staging. That is the essence of Prelude Events, a Barcelona corporate events agency created in Paris in 2005, with an international professional team, made up of a dozen women, multilingual and achieving exceptional results.
“The day of the event is like the opening day of a movie or a play. But we risk everything to a single pass. Therefore, we always work for excellence”, highlights the general director, the French Anne-Laure Sauvage Cayrol, together with her partners and co-founders of Prelude, the British Analisa Millan and the Catalan Núria Lluch. The president of the firm, Wendy Von Fries, works from the United States, which gives this agency the latest in event management.
Their challenges are usually Herculean: "We have managed to mobilize more than 300 people in places as diverse as Dubai, Bangkok, Dakar, South Africa, California or throughout Europe," says Lluch. They are already working for a new event at the Palace of Versailles, in France, for 2024, with 400 attendees and they have an agenda full of commitments until June 2023.
They have clients of all kinds: pharmaceuticals, technology firms, automobiles or the food sector, among others. The team, in constant training, defines their work as "corporate events architects" and successful marketing for the company, since they design, plan and implement all kinds of actions.
On April 21, for example, Prelude Events produced the work Carmen Suite Ballet at the Cartuja Center in Seville, an exact recreation of the 1967 ballet by Cuban choreographer Alberto Alonso. “More than half a century later, we organized a unique and exclusive premiere for the 200 passengers of Silversea's international cruise 2022 World Cruise, during the celebration of the Carmen comes home party. We have the prestigious dancers Sergio Bernal and Giada Rossi, along with artists from LaFACT, Factoria Cultural de Terrassa, and the Orquestra Simfònica del Vallès”.
His goal is clear: "Exceed customer expectations, surprise them, while enjoying a fun and unique experience, with a lot of creativity and empathy," says Millan. They saved the pandemic thanks to having their own resources and a solid turnover of around two million euros. “This year we will close it with three million and in 2023 we expect to grow 10%”, confirms the director.