The social, economic and environmental changes that the population has been witnessing in recent years, such as the increase in natural disasters, the outbreak of the coronavirus crisis or inflation, have caused consumers and companies to begin to give more importance to aspects such as well-being, saving or caring for the planet, demanding a change in the traditional consumption model.
This is revealed by the 2021 Global Sustainability Study carried out by the consulting firm Simon-Kucher
In this context of awareness fueled, moreover, by the boom in digitization of most of the economic sectors of the market, the subscription or pay-per-use economy is born: a new model under which users can already adjust the purchases they make. perform to their actual needs and, once these are completed, return the used products so that others can use them. Initially associated with streaming platforms or activities such as the gym, this paradigm is now applicable to all areas of our lives and, specifically, companies have found in it a flexible solution that allows them to alleviate the situation of uncertainty that many of them have been facing each other since the arrival of the pandemic.
In this regard, organizations need higher levels of flexibility. For example, the reorganization of spaces as a result of teleworking or the high changes in personnel have caused them to demand much more democratic systems that facilitate their access to the products or services they need, at the time they need it and during the period that they determine. It is at this time that the subscription economy plays a fundamental role.
In this context, Simplr was born, a pioneering Spanish company in the circular economy and the first to offer in one place all the products and services necessary in daily life under a subscription system. Through its marketplace, it allows you to subscribe to products from very varied categories while providing numerous advantages to both consumers and companies.
This upward trend allows companies, among other advantages, to reduce costs -by converting part of Capex expenses into Opex-, or increase their flexibility in categories such as food, office furniture or electronic products. with which they provide their employees, whose demand has skyrocketed by 36% according to data from the company itself. Examples of this are vehicles, computers, mobile phones or tablets, and tables, chairs or drinks and snacks for employees.
Unlike other formulas already established in the market such as leasing or renting, this model allows subscriptions to be deactivated quickly and easily once they have fulfilled their function, avoiding long contracting periods, high disbursements or surprise clauses. For its part, the possibility of returning products once their use has ended not only gives companies more freedom when consuming, but also gives them the possibility of having a much more sustainable and ethical behavior towards the planet. , reducing the manufacture of goods by up to 70%.
Thus, the subscription is positioned as the ideal formula to satisfy all the elements that make up the value chain of current consumption: the new generation of consumers, manufacturers and, above all, the planet that surrounds us.