More Madrid anticipates its rivals with 'Rita is going to do it', her viral campaign slogan

Más Madrid has decided to anticipate the rest of the political rivals by advancing the electoral campaign for the municipal elections in May several months with a billboard that, before being stamped on buses and canopies, has already been viralized on social networks due to its slogan: What's going to do Rita An adaptation of the popular proverb with which to promise that she will make possible what others give for impossible.

Thomas Osborne
Thomas Osborne
30 January 2023 Monday 06:18
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More Madrid anticipates its rivals with 'Rita is going to do it', her viral campaign slogan

Más Madrid has decided to anticipate the rest of the political rivals by advancing the electoral campaign for the municipal elections in May several months with a billboard that, before being stamped on buses and canopies, has already been viralized on social networks due to its slogan: What's going to do Rita An adaptation of the popular proverb with which to promise that she will make possible what others give for impossible.

The formation, whose candidate, Rita Maestre, won the last elections although the sum of PP, Cs and Vox led to the investiture of the mayor José Luis Martínez Almeida, has gathered the main proposals that it will carry out to obtain the Mayor's Office from May , "in the face of four years of paralysis" of the current councilor.

Among others, Más Madrid focuses on mobility, the environment and education: "The campaign shows that Rita is going to do everything that Almeida has not done in these years of misgovernment so that the quality of life in Madrid is better for all Madrid residents and Madrid". And they announce the creation of urban highways for public transport, the network of safe bike lanes and the extension of Central Madrid to the entire city".

The campaign is based on the popular saying that Rita does it and summarizes some of the main ideas of Más Madrid for the upcoming elections that have been announced days before Maestre takes a break for her upcoming maternity leave. The current regional deputy of Más Madrid and number four of the candidacy, Eduardo Fernández Rubiño, will be in charge of attending to the media as a spokesperson for everything that has to do with the electoral campaign, especially visible during the maternity leave of Master.

The mayor of Madrid, José Luis Martínez-Almeida, has already reacted by questioning the promises of his opponent because "she will not be mayor in 2023 or in the next 60 years."

Specifically, the councilor has mentioned the promise to build 131 nursery schools, one in each neighborhood of the capital, since Maestre was part of the municipal government headed by Manuela Carmena and "they were only able to build 11 facilities in the four years who was in the government.

Maestre, however, has criticized that in the montage made by the PP to predict that she will not be mayor before 2083 they have put "wrinkles". "José Luis, arrogance is a bad companion. See you at the polls," she replied via twitter.