It had to be an event to be remembered for years to come and it did not disappoint. Dreamforce, the great annual conference organized by Salesforce to showcase the latest in business software, celebrated its 20th anniversary in 2022. In addition, he recovered face-to-face attendance in San Francisco, after two years of forced virtual appointments due to the covid pandemic. The dates between September 20 and 23 had been marked for months on the agendas of CEOs and marketing directors of the main companies around the world.
As they collected their accreditations, some attendees did not hide their excitement at seeing actor Matthew McConaughey up close. The protagonist of 'Interstellar' is the visible face of the campaign
Lenny Kravitz and Red Hot Chilli Peppers, for their part, set the musical note for three days marked by the launch of great digital solutions, such as Genie, Net Zero Marketplace and a series of innovations for Slack. This closed three marathon days with more than 60 keynote speeches, 150,000 attendees (40,000 in person and the rest through the Salesforce platform), 72 hours of live content and more than 200 on-demand sessions. On Twitter alone they accounted for 100 million viewers. A historic event that can still be viewed for free from your Salesforce platform.
It was the most anticipated release of Dreamforce 2022. Salesforce Genie finally makes all customer data in Customer 360 unified in real time. A giant leap in digital management that will allow a more personalized and fluid treatment, as well as a better customer experience from the first moment and through the entire funnel.
Currently, customer data is stored tightly based on where it was collected. There are the traces they leave in their interactions on social networks on the one hand, the experiences in the physical store on the other, the visits and purchases in e-commerce, on the other. And so all the possible interactions they have had in their lives with a certain company. This fragmentation creates unnecessary duplication and makes it impossible to customize the service.
Leading companies in their respective sectors, such as Ford, L'Oréal, Formula 1 or the PGA Tour, are already using Genie to reinvent the way they connect with their customers.
Businesses have an important role to play in protecting the environment on a large scale. The global voluntary decarbonization market is estimated to grow to $50 billion by 2030, as many organizations increase their zero-emissions commitments. Carbon credits accelerate the positive impact of companies in the fight against climate change, but it is not always easy to know which projects are reliable or which initiatives will add value by linking to a certain brand.
The new Net Zero Marketplace platform, built on Salesforce's Commerce Cloud, works like a conventional marketplace. Only, instead of offering products, it presents a kind of catalog of ecopreneurs (environmental entrepreneurs) where companies can buy carbon credits among a huge range of sustainable projects, from the reforestation of forests devastated by forest fires to the construction of farms wind or solar.
All carbon credits available on the Net Zero Marketplace are subject to multiple independent verifications to ensure that the investment will have a positive impact on the planet and the company's brand image. In addition, these credits are integrated into the Net Zero Cloud. This way they can be compared with current emissions and incentivize corporations to get closer to their goal of achieving carbon neutrality.
Another of the innovations presented at Dreamforce was Slack Canvas, a new platform that improves communication between teams working together in Salesforce Customer 360. This way they can classify, organize and share critical resources such as accounting plans, reports and contacts. With the advantage that, in addition, each Canvas can be customized with automations to save time.
In addition to this, other novelties were presented, such as Slack Huddles, an audio experience linked to light video, and Slack Partner Industry Solutions, an assistance package for the challenge of digital transformation applied to specific sectors, be it finance, retail or communication. It is endorsed by certified partners such as Accenture, Atrium, Capgemini or Deloitte.
Salesforce Genie, Net Zero Marketplace and Slack news will be the highlights of Salesforce Innovation Days. These conferences will be held in Madrid, Barcelona and Lisbon on October 18, 20 and 25 respectively and they will be able to see first-hand all the news presented at Dreamforce 22.
