Guess Watches celebrates its 10th anniversary of collaboration with the Get in Touch Foundation, a passionate non-profit organization specifically focused on providing free and accessible information, empowering everyone to make breast health simple, appropriate and routine through of its trademarked Daisy Wheel tool.
On this occasion the firm launches the Sol solidarity model. It is a limited edition in which most of the benefits of the model are intended for prevention and information about Breast Cancer for adolescent women.
The Get In Touch Foundation, in collaboration with a team of medical professionals, developed the Daisy Wheel in 2004 following founder Ann Wasil's breast cancer diagnosis. She wanted everyone to be armed and equipped with the information they needed to be their own health advocates and to know their “normal” through breast self-examination, just like her.
The program is free to school nurses and health educators and has reached more than one million students in all 50 US states and 34 countries. In an effort to reach more people effectively, the Daisy Wheel mobile app was designed to demonstrate how to properly perform breast self-examinations in 8 easy steps, has calendar sync for regular breast self-examination reminders, and is available in 9 different languages for iOS and Android devices.
