Club Marketing Barcelona awards two Catalan leaders with a global dimension

"I am very excited about this award, especially because it comes from a city that is close to my heart, Barcelona.

Thomas Osborne
Thomas Osborne
28 November 2022 Monday 05:38
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Club Marketing Barcelona awards two Catalan leaders with a global dimension

"I am very excited about this award, especially because it comes from a city that is close to my heart, Barcelona. Marketing has always been a priority in my career, I am an enthusiastic defender of the power of brands." This is how Ramón Laguarta expressed himself yesterday in his speech to thank him for the Career Award given by the Club Marketing Barcelona as part of the Marketing Leaders Awards.

The award recognized his professional career of more than 25 years at PepsiCo until he became the top executive of the company worldwide.

The other great winner of the night was Sara Werner, who received the Leadership Award for her leadership skills and strategic vision in promoting and positioning the Cocunat brand, a global brand based on natural, toxic-free, vegan and sustainable products. . Werner defended the role of women in companies as leaders and the need to continue breaking the glass ceiling:

"I've been in marketing all my life, I started as an intern, I was a copy... And I'm excited about the name of this award that I just received: Leadership... period. Without any 'female leadership' adjectives," Werner said.

"I am from a generation of women who have experienced the fact of always being surrounded by male managers and suddenly someone asks for coffee, and everyone looks at me. I have lost professional opportunities because they have even told me that I smiled too much. I have broken many glass ceilings, and I am proud of it."

During the gala held at CosmoCaixa. and which was presented by actor Marc Clotet, the Business Award was also presented to Flax

The Futur Award went to Vicio, an award that recognizes it as the best start-up of the year for its ability to innovate the gastronomic experience in a very mature sector, as well as for the success of the marketing strategy and the disruptive positioning of the brand.

For its part, CaixaBank was awarded the Action Award for its strategy based on content and experiences to connect with users. Dean entity of Marketing in Spain -founded in 1959- the Barcelona Marketing Club awards these annual awards, the most important in Marketing in Spain, since 1973.