Chloé, free spirit and timeless elegance

Vibrant and sincere femininity, free of artifice, has inspired Chloé's creations since the founding of the French maison in 1952.

Oliver Thansan
Oliver Thansan
21 October 2023 Saturday 10:32
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Chloé, free spirit and timeless elegance

Vibrant and sincere femininity, free of artifice, has inspired Chloé's creations since the founding of the French maison in 1952.

Its founder, Gaby Aghion, charted the path of a unique brand, which marries elegance with authenticity. True to her philosophy of embodying responsible luxury with a spirit of timeless elegance and sensitivity, Chloé now launches Eau de Parfum Lumineuse, a new addition to the iconic Signature line.

In this new beauty must, the iconic rose of the collection is inspired by the image of a freshly picked rose gilded by the sun's rays. “The idea was to discover a wonderfully warm and delicate rose, and highlight a more sensual facet of Chloé's femininity without ever giving up elegance,” explains perfumer Ane Ayo.

In Chloé Eau de Parfum Lumineuse, the rose is expressed in all its richness and complexity, mixing with the velvety accents of jasmine sambac to form a sensual solar bouquet, whose floral heart is exalted by vanilla, while its balsamic and amber tones provide a generous and feminine roundness to the composition.

Like the other fragrances in the line, it is formulated only with naturally derived fragrances, alcohol and water. As natural and elegant as the Chloé woman.