Budweiser shows the millions of beers it will not be able to sell in Qatar and reveals who will keep them

"We want beer," the Ecuadorian fans sang in the stands during the opening match of the 2022 World Cup in Qatar.

Thomas Osborne
Thomas Osborne
21 November 2022 Monday 10:39
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Budweiser shows the millions of beers it will not be able to sell in Qatar and reveals who will keep them

"We want beer," the Ecuadorian fans sang in the stands during the opening match of the 2022 World Cup in Qatar. This is because FIFA backed down at the last minute and gave in to pressure from the organizing country to ban the sale of alcohol in and around the stadiums.

The big loser. Budweiser is one of the main sponsors of this World Cup and had planned to supply millions of beers to different areas enabled during the tournament. With these important restrictions, a large part of the cans they had stored for the occasion have remained in dry dock.

Who will take these beers? Behind the scenes, everything indicates that Budweiser could request a million-dollar compensation for this change of plans. However, facing the outside, he has decided to take the matter with humor. At least that is distilled in his Twitter account.

The viral tweet. The company has published an image in which you can see countless cans of beer in storage. In turn, they explain what they will do with them and who will take them.

"New day, new tweet. The winning country takes the buds. Who will get them?" Can be read in the company's viral tweet.

In numbers. The publication has had a great impact on Twitter with nearly 16,000 'likes' at the time of writing this article, more than 3,300 retweets and more than 1,100 user comments.

Top comments. After seeing Budweiser's decision, many fans have increased their passion for this competition. Followers from Spain, Mexico or Ecuador have not been slow to be noticed.

Luxury hotels and fan zones at 'happy hours'. In the country, it is forbidden to drink alcoholic beverages in public, but they can be purchased in certain hotels and restaurants. Likewise, during the tournament alcohol will be sold in some Fan Zones defined by FIFA. Of course, the organization also limits the shopping hours and no more than two can be purchased at the same time.

Another issue that has generated controversy in relation to beers is their high price in Qatar: between 13 and 17 euros each beer is the average cost. Some record numbers.

Via @Budweiser