Barça - Rayo will be seen open on TV in the United States

Interest in football in the United States is on the rise, and to encourage interest tonight, Barça's debut in the League against Rayo Vallecano will be seen open at the Camp Nou.

Thomas Osborne
Thomas Osborne
14 August 2022 Sunday 15:07
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Barça - Rayo will be seen open on TV in the United States

Interest in football in the United States is on the rise, and to encourage interest tonight, Barça's debut in the League against Rayo Vallecano will be seen open at the Camp Nou. ABC, one of the largest television channels with the most popularity in the country, will offer the duel live at the Camp Nou (9:00 p.m. in Spain).

The Disney group chain is one of the four most important channels in the United States, with a reach of 100 million homes. Within the treatment that ESPN offers to LaLiga and in order to broaden the dissemination of the competition, some specific matches are broadcast free to air, something unusual in large-scale sporting events.

For the FC Barcelona – Rayo Vallecano match on August 13, ABC will present the preview live from Spotify Camp Nou and will broadcast the match through its wide-spread open channel. It should be noted that this match will also have exposure on the linear network in Spanish, ESPN Deportes.

In addition, the match between the Catalan and Madrid teams will be shown on a giant screen in Hudson Yards, one of the most iconic places in New York. The match can be seen in one of the most iconic places in New York with a large influx of people, which is an extra promotion for the Spanish competition. Hudson Yards has dozens of stores and the well-known sculpture The Vessel, and has just opened the tallest open observatory in the Western Hemisphere.

All this is possible thanks to the work of the LaLiga North America team, the joint venture between LaLiga and Relevent in the United States, Canada and Mexico.