A shopping cart from Alicante, for sale at the Museum of Modern Art in New York

The Museum of Modern Art in New York (MoMA) has incorporated a shopping cart from the firm Rolser, a company based in Pedreguer (Alicante), in recognition of its design and ability to solve people's everyday problems.

Oliver Thansan
Oliver Thansan
27 November 2023 Monday 22:02
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A shopping cart from Alicante, for sale at the Museum of Modern Art in New York

The Museum of Modern Art in New York (MoMA) has incorporated a shopping cart from the firm Rolser, a company based in Pedreguer (Alicante), in recognition of its design and ability to solve people's everyday problems.

The Rolser shopping cart, as company sources have explained, has been designed exclusively for the MoMA, it corresponds to the ECO I-MAX 6L model, "in an elegant navy color", and its incorporation into the museum reflects the "excellence and quality in design", as well as a "firm commitment to sustainability and environmental responsibility".

They assure that this model has been carefully designed to meet the needs of New Yorkers, presenting essential features such as its 6 wheels, essential to face the multiple flights of stairs characteristic of the city, from the subway to the entrance of homes.

In addition, it is an ecological model, since the bag has been made with 100% recycled materials such as polyester, derived from plastic bottles, and recycled cotton, and offers ample space to transport purchases, take clothes to the laundry or " enjoy a day of picnic."

They also point out that the cart includes "all the characteristic comforts of Rolser: folding version for efficient storage, multiple pockets, drawstring closure and an aluminum chassis with a hook to attach other smaller capacity bags." Currently, this product is available in the two New York stores, located in Soho and 53rd Street, as well as on the museum's website.

The same sources also assure that "the inclusion in the MoMA marks a significant milestone in Rolser's journey towards excellence and corporate social responsibility, so it is a source of pride for the company to be recognized not only for innovation in design, but also for its positive contribution to the planet.

Mireia Server, CEO of Rolser, highlighted that "we are satisfied that one of our shopping carts is at MoMA" since "it represents recognition of Rolser's vision, fusing design, quality, functionality and sustainability."

It has also indicated that its products "embody the spirit of well-designed and socially responsible objects in the MoMA collection, and this achievement strengthens our continued commitment to offering solutions that are not only practical and elegant, but also respectful of the environment." environment".