North Adams, Mass.
The Berkshires cultural community now includes a sibling in southern Vermont, at least as envisioned by ArtCountry, a consortium of five arts organizations that will work collaboratively to promote awareness, tourism and economic development in the region.
The promotional effort, announced Wednesday at Mass MoCA, is a joint effort of the North Adams museum of contemporary art; three other museums — Clark Art Institute and Williams College Museum of Art, both in Williamstown, and The Bennington Museum in Bennington, Vt.; and the Williamstown Theatre Festival, also in Williamstown.
The group will work to "highlight the unique assets of the region" through collaborative programming, joint ticket offers and a unified approach to attracting visitors to the region, according to the announcement. Its newly launched website, www.artcountry.org, details the philosophy behind ArtCountry:
"We don't think there's anywhere else quite like our corner of the world. Four incredible museums and an amazing theatre festival. Great hiking, biking, and river kayaking. Maple syrup. Exciting music, theater, and dance. Artisanal foods and craft beers. The Appalachian Trail. Farm stands and farm-to-table restaurants. Mountains, pastures, and endless beauty. Fresh air."
The site provides a quick overview of each institution's offerings this year and links to their websites and to sites for tourist and lodging information.
ArtCountry members will offer a four-way museum ticket this summer, providing discounted admission to the Clark, MASS MoCA and the Bennington Museum and offering a 20 percent discount in the WCMA Museum Store. The $40 ticket represents a 20 percent savings and is valid throughout the year.
Three local hotels, The Williams Inn, Tourists (opening summer 2017) and The Porches Inn at MASS MoCA, are preferred ArtCountry lodging properties and will offer special accommodation packages combining hotel stays and admission offers.
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