Sensory Branding With DMX

Released_By: Jonathan Askew- DMX
Date: Saturday, April 05, 2008
Time: 09:15:45 AM

For_Immediate_Release

With the economy in this present condition; it is vital that a business establishment or company brand stay on employees and customers' mind. Providing customers with a wonderful experience should be number #1 priority when it comes to making sure a business establishes customer loyalty and retains more customers. To help DMX has launched sophisticated sensory experiences for companies who are looking to retain existing customers and attract new ones. What is Sensory Branding?

Sensory branding is an organized arrangement of services that absorbs in human senses; so that business brands can mold employees and patrons’ to provide them with appreciation, a calm disposition, lasting memories and great experiences.

In harmony with DMX efforts there are case studies to back up DMX’s work. The Behavioral Science and Cognitive Studies at the University of California Press stated “People remember 20% of what they hear. If they see and hear it they remember about 80%.” In the study there are (2) senses; sight and sound.

A notable doctor at University College London was quoted at saying “We smell with our brains. It’s no surprise that smells have a direct effect on moods.” Also when it comes to scent the Research Foundation studied a casino in Las Vegas, a pleasant scent was infused into a slot machine area which brought in 45% more revenue than comparable non-scented slot machine areas.

Humans are 100 times more likely to remember a scent over something seen, heard or touched. Remember customer loyalty.

What about sound? The Journal of Marketing says “Music can increase gross sales by as much as 38.2%” the key word here is can. “The right music creates a positive work environment and can improve productivity. 9 out of 10 managers say music directly create a positive environment” That study is from the Gallup Organization.

Studies, stats and testimonials show, that taping into senses works for everybody’s benefit. With DMX launching a sensory brand experience for companies threw music, visuals, and scent. Together these services can help create an experience that is even more lasting and more profound. So in these tough economical times remember that “Average Companies Sell Products but Unforgettable Companies Sell Experiences”.

For more information contact:
Jonathan Askew
443-224-0980
joanthan.askew@dmx.com