PortiaJewelry.com launches new marketing campaign with re-launch of site

For_Immediate_Release:

New York, NY (27 September, 2007)- PortiaJewelry.com launches its new marketing campaign, RockPortia (RockPortia.com), with the launch of the website's new look and Fall fashion jewelry additions. This campaign will further enhance the company's goal market position to becoming a leader in the online retail fashion jewelry industry and strengthening its appeal to young and fashion-conscious women with a "tight budget".

The main reason for the launch of RockPortia.com is for branding and awareness purposes. Promotional items with the RockPortia logo will be sent to all customers starting December 1, 2007 and will also be made available on the website, where a portion of the proceeds will be used to benefit environmental protection and conservation.

Building on www.PortiaJewelry.com's original design, this updated design serves to offer much more than a "cool-looking website". Website function and usability were also key focuses in the redesign. Main menus are more clearly defined and hundreds of relative links were added to allow visitors to glide through the store more efficiently. All sterling silver jewelry, gold jewelry and all other types of fashion- costume jewelry have been categorized to better assist shoppers while performing their targeted searches. Categories, such as, Top picks for Prom, Sweet 16 and Quinceanera, Bridal and Youngsters are easily located on www.PortiaJewelry.com. 

Enhanced sorting features have also been added. All sterling silver and fashion-costume jewelry can now be searched based on visitor's color preference via a new category entitled Collections by Color. The subcategories include: Cerulean Hues for all jewelry in shades on blue, Fiery Flush for all jewelry in shades of pinks, purples and reds, Lucid and Crisp for all clear colored jewelry, Citrus Keen for all jewelry in shades of yellow and orange, Smoked Sway for black jewelry and Green Gluttony for jewelry in varying shades of green.

This season's hottest trends such as berry-toned jewelry, bold cocktail rings and black and gold combos are not the only addition to Portia Jewelry's latest fall arrivals. They have also added jewelry to better reflect and accommodate its young, chic and urban customers such as Dog tag pendants, handcuff bracelets and necklaces, horns, bullet pendants, oversized sterling silver and gold hoop earrings, oversized cubic zirconia studs, "iced-out" necklaces and bracelets and oversized cross necklaces. One of the most popular items of this type is the the high-top sneaker pendant.

About PortiaJewelry.com
Established in 2005, www.PortiaJewelry.com offers high quality sterling silver jewelry, cubic zirconia jewelry and all other types of fashion-costume jewelry. Portia Jewelry is dedicated to offering the latest styles inspired by designers & celebrities while also showcasing seasonal fashion trend reports and a celebrity picks section with direct links to comparable jewelry. Customer service is top priority at www.PortiaJewelry.com.  Other features and promotions include Portia Jewelry Parties, a free Gift Registry, e-gift Certificates, free shipping promotions and complimentary signature gift packaging.

Company & PR Contact: Isabel Manzo
e-mail address: isabel@portiajewelry.com 

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