NewGate’s “ProfitPoint” Finds High Number of New Online Customers to its Clients

Released_By: NewGate Internet
Date: Monday, November 29, 2004
Time: 02:16:47 PM

For_Immediate_Release

Sausalito, CA –November 29, 2004 - NewGate Internet, Inc., a leading search marketing agency, announced today that its proprietary “ProfitPoint” platform has produced exceptional results in acquiring new customers for their clients. Recent analysis of sales data have shown that over 75 percent of Internet sales driven by NewGate’s search marketing efforts come from first time customers. Central to achieving these results is NewGate’s “ProfitPoint” platform. “ProfitPoint” finds each client’s untapped pool of potential customers and converts them to sales. This platform (software and intelligence) is proprietary and gives NewGate a competitive advantage over other search marketing firms.

“Our success lies in our years of research about how people use search engines,” says Tom Dugan, President of NewGate Internet. “Our approach has been to consistently analyze the data to find out how online shoppers use search engines and where potential customers are and then target our search marketing to those places. This constant refinement of our online search effort has achieved incredible results and attracts not only new visitors, but visitors who turn into new customers. With our “ProfitPoint” platform, we create more cost effective and valuable search marketing campaigns for our clients. Using “ProfitPoint” to find new customers is analogous to a fisherman who discovers a secret fishing hole.”

NewGate evaluates the current search marketplace for its clients, identifying areas of low competition (low cost) with a high percentage of new prospective customers. By identifying “weak” points in the market - areas with little to no competition - NewGate is able to design acquisition strategies that convert new customers at costs far below other more competitive areas on search engines. Once NewGate’s “ProfitPoint” platform identifies concentrations of potential new customers, they allocate marketing spends to these areas and design individualized strategies to acquire as many first-time customers as possible. By tracking these results across multiple search channels, NewGate’s is able to adjust the client’s budget allocation and strategy, maximizing the number of new customers acquired within a given marketing budget.

Competitive Advantage

NewGate also identifies clients’ primary competitors and extrapolates strong and weak areas in the competition’s search strategy. Coupling this data with information provided by “ProfitPoint”, NewGate is able to draw customers away from the client’s competitors as well as pinpoint strategies that are not beneficial and should not be implemented.

NewGate applies this creative and profitable solution for multiple clients including: PETCO, Singapore Airlines, Hammacher Schlemmer and Wine.com.

About NewGate Internet

Since 1995, NewGate has been pioneering strategies to help companies maximize their revenue potential from Search Marketing. Our team has refined techniques that support search marketing as the most viable online revenue and customer acquisition strategy for Fortune 1000 companies and leading online companies.